Throughout the entire month of January I’ll be hosting a blog series: Business Systems Series. Each week, I’ll cover 1 area of your business that you can set up a system for to save you time in your business. By the end of January, you’ll have 5 new systems in place for your business so you can get your tasks done quickly, and of course, efficiently.
The first area of your business we’ll create a system for is social media. If you want to run your social media accounts effectively and not have to spend a ton of time doing it, set up a system. A social media system can hugely impact the amount of time it takes to post on your accounts.
By managing social media accounts for multiple clients, and for my own business, I’ve learned the best ways to create consistent content, stay organized and always have fresh content to share. I’m also giving you the exact template I use to easily organize all my social media posts.
Decide on a Scheduling System
Social media can take up a TON of your time. If you see people posting on social media all day long, don’t think they’re sitting at their computer posting things every hour. They schedule posts in advance so they don’t have to worry about posting consistently and staying connected to their audience.
I recently switched my social media scheduling over to SmarterQueue (affiliate link) and have been totally loving it. You can create evergreen content so you can have your important stuff – like promotions, blog posts and freebies – constantly getting in front of your audience.
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Other platforms you can check out are Buffer and Hootsuite. Buffer is great if you want a simple, straight to the point, scheduling system. There isn’t much of a learning curve and you can start scheduling within seconds. Hootsuite is a little more robust and I was honestly a little intimidated the first time I had to use it for a client! Once I got the hang of it though, it was pretty easy to use. This is great if you have a lot of platforms to manage for clients.
Create a Social Media Calendar
Creating a social media calendar really helps with post ideas when you aren’t sure what to post. It’s also a great way to make sure you’re posting a variety of content. Depending on how many times a day you post on social media, you can create different time slot categories. Here’s a peek at what my social media calendar looks like:
You can see I switch between a variety of posts to make sure I’m not sharing the same things over and over. I love the visual I get of my entire week of content so I can see what I should post more or less of.
The trick to creating a social media calendar is to be intentional with your categories. For example, I want to help my audience create systems and automations in their business so my “tips” category gives them bite-sized tips they can put into action right away. It won’t make sense to your audience if you have a category for fitness tips if your business is about how to sell on Etsy. Choose 5-10 categories you can share on a weekly basis that directly relate to your business and your audience. For each category, write down why you want to share that type of content with your audience. This way you weed out any unnecessary categories.
Create a Content Vault
When I started posting consistently on social media, I found myself struggling to come up with new posts for the same content regularly. Each week I was wasting so much time trying to come up with fresh ideas for my posts.
I finally created a spreadsheet with a list of every single thing I wanted to share on social media. This included my blog posts, newsletter, my free course and paid services. Then, I created 3 different post ideas for each of them. I included the link and image that needed to be added to the posts so I had everything I needed in the same document. If you want to eventually outsource your social media posting, this will make transitioning your scheduling to a Social Media Manager or Virtual Assistant incredibly easy.
Here’s what my social media content vault looks like:
If you’re ready to organize your social media posts, get your very own Social Media Vault!
It’s all setup for you to add your content and get organized on social media. You can select your categories so you can sort through them, and add to the drop down list to customize your categories.
Create Graphic Templates
Creating graphics can be one of those time sucking, tedious tasks. Not anymore! By creating a template that you save in Canva or Photoshop, you’re able to add in your text, maybe an image and you’re good to go.
I organized my Photoshop template so I can easily edit the text, middle or background of my template. All I have to do is edit the text and choose what color background I want and my graphic is complete.
Create Graphic Templates for All Accounts
The images you create for Pinterest and your blog are usually much bigger than what you would post on Facebook and Twitter. You want to create a template for your long, pinnable images to post as your Featured Image on your blog and your Pinterest image. But you also want smaller images that are easily viewable on other platforms.
The previews you see when you post a link in Facebook or Twitter are great. But, having your own social media graphics that fit perfectly in the link preview are better. Most people create long featured images for their blog posts so the words get cut off when shared on Facebook and Twitter. Create a template specifically for your Twitter and Facebook image. This way, your audience doesn’t need to click on the image to see the entire thing.
Always Have Fresh Content to Share
Sharing blog posts from other businesses will help you connect with people in your industry AND give your audience helpful information that you don’t share on your blog. You want to share content from people who compliment your business. Similar to hosting a webinar, you wouldn’t want to host a webinar with someone who does the exact same thing as you.
Find people in your industry who compliment your business and can provide value to your audience. Stay up to date with their posts by setting up an RSS feed or following them on BlogLovin. When you want to incorporate their content into your social media calendar, check out your feed to see what their latest posts are. Instead of having to check out each person’s blog, you have all of their new content in one place for you to easily grab and create a social media post for.
Grab your FREE social media vault below!