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If you’ve been hanging around for a while, you know I’m all about automation in business! Which is why I’m totally in love with my email provider, ConvertKit (affiliate link). ConvertKit automates so many parts of your business and will lessen your workload. Today, I’m sharing 3 different ways you can automate your business using ConvertKit.
Content Upgrade Delivery
I’m sure you’re aware that content upgrades (or lead magnets) are a great way to grow your email list. ConvertKit makes it super easy to set up automatic delivery of your content upgrades. All you have to do is create a signup form that you’ll embed on your website and under the “Incentive Email” section you’ll choose the “Incentive download” and upload your content upgrade. It’s that simple!
A sales funnel is a series of emails that builds your audience’s trust, provides valuable content and introduces and pitches your product or service to them. Talk about putting your email marketing on auto-pilot! A sales funnel doesn’t have to be terribly complicated. I’ve heard of people creating a 5 email sales funnel and people who have a 21 email sales funnel. No matter how easy or complicated your sales funnel may be, it’s super easy to create in ConvertKit.
Just pop over to your Sequences tab and create a new sequence. ConvertKit automatically fills in a rough draft of emails to give you some ideas of what each email should include. Just fill in each email with your content and link your sequence to a form. Once someone signs up for your email list or downloads a content upgrade, they’ll automatically start receiving your sales funnel!
One awesome feature in ConvertKit is there automation triggers. Pretty much anything you want CK to do, it can! These triggers allow you to be really smart with your email marketing. Take a look at the image below to see what types of automated triggers you can create.
These automated triggers help you to tailor your email content towards what your audience is interested in. For example, let’s say you just sent out this weeks newsletter introducing your new product. You can create an automated trigger that allows you to add a tag to everyone who clicked on the product link. You’d name this tag something like “Interested in product X”. Now, instead of bombarding your entire email list with the sales funnel about your new product, you can have the sequence go out to everyone who was interested enough to click and learn more about your product.
Get started on ConvertKit today and setup your automations!