One of the most time consuming tasks business owners have on their to-do list is social media marketing. That’s why having a social media scheduler to automate your posts is one of the best ways to start lessening your workload.
Since I manage multiple businesses for my clients, I’ve been able to use some of the most popular social media schedulers available. Here’s are the pros and cons of 4 social media schedulers to help you decide which is right for your business.
Buffer is a great tool to automate your social media posts. It’s user friendly and there isn’t much of a learning curve if you want something simple. This is a great social media scheduler for people who are just starting out. You can test it out for free so you really have nothing to lose if you want to try it!
I like the calendar view in Buffer because it makes it easier when planning your social media posts. They also have an extension for your web browser so you can easily add any page to your social media queue.
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SmarterQueue is my favorite social media scheduler. One of my favorite things about SQ that most platforms don’t have is the evergreen content feature. You can load up posts and have them recycled so your queue is always filled. You can also link RSS feeds to your account so you don’t have to go searching for new content to share.
It also has cool features like the Twitter analyzing tool. You can enter any public Twitter account handle and it will show you what hashtags that person uses that get the most likes and retweets, what time slots get the most engagement, and a few other things that are really helpful when creating your social media strategy.
Hootsuite is pretty robust if you’re just looking to schedule content for a few social media accounts. I think Hootsuite is best if you’re a social media manager and are managing multiple people’s accounts.
I do like the Stream views that show you recent engagement on your scheduled posts. It also shows you mentions across all platforms. Something I don’t love about Hootsuite is you can’t duplicate posts or re-post past content. If you have self promotion posts or launch posts, you’ll have to schedule them individually to go out multiple times.
Later is only used for Instagram but I like to use this for my Instagram instead of SmarterQueue. One of Later’s best features is you can preview what your Instagram feed will look like after scheduling posts. This really helps to keep your brand cohesive and make sure all your posts look good in the grid view before publishing.
You can add content on the web version or on the app. It’s easy to upload photos from your phone right into the app and get them scheduled. When a post is ready to published you get a notification on your phone and it’ll open up in Instagram.