It’s no secret that I looove using tools and strategies to streamline and simplify my business.
One of the best ways to interact with your audience is through email. It’s not like social media where your post gets lost and they might miss it. If you send an email, it’s going to their inbox.
Which is why an email sales funnel is the perfect way to market your biz on autopilot.
You can set it up and it turns new faces into loyal subscribers and ultimately into paying customers.
Sounds dreamy right?
Today, I’m going to share what a sales funnel is and how it can bring in consistent income for your biz.
What is a sales funnel?
It’s a series of emails you send to a subscriber that builds the know, like, trust factor and ultimately leads to pitching your product or service. You create your series of emails once, and your funnel keeps working for you to bring in income.
How does it work?
Someone signs up for your free content upgrade on your site by giving you their email. This will trigger an automated email sequence to go start going out to them. The key is to create content upgrades that tie in with your paid products or services. This way you already know they’re interested in your product.
What information goes in my sales funnel?
The goal of your sales funnel is to build the know, like, trust factor and THEN sell your product. Imaging that every person signing up for this funnel has never heard of you or your business. Signing up for that free content upgrade was there first interaction with you.
You have to show off a little and show them that you’re an expert at what you do. Give them valuable information and educate them on your expertise. Teach them why they need what you’re selling by giving them such valuable information that it’s a no brainer for them to buy.
Now that they know you, have gotten to like the way you provide information, and trust you (because you sure as heck know what you’re talking about!) you tell them about your product and why they need it.
Is it really on auto-pilot?
Yes! The only thing you have to do is maintain your email funnel. Check in with the open rates and make sure your headlines are grabbing the attention of your subscribers. I also like to read through my email funnels every 6 months or so to make sure all the links are working and see if there’s any other value I’d like to add in there.
The most important thing to remember when creating your sales funnel is don’t overcomplicate it! You don’t even need to start this from scratch. You can pull content from past blog posts or emails to get started. As long as the value is there, your audience will thank you for it.