People see hundreds of graphics when scrolling through social media. You definitely don’t want to spend time creating graphics, just for them to scroll right by them. You want to make them stop – and click!
When creating graphics to post on social media, there are 3 easy things you can do to make your graphics stand out. What are you waiting for, let’s make your graphics stand out!
Make them clear + easy to read
You know when you’re scrolling Pinterest and there’s an image that’s covered in text, has a super busy background image, and the text is the palest pink on a white background? That’s what you don’t want your social media graphics to look like. It’s way better to be clear and minimal than trying to do #AllTheThings in your graphic.
Your graphics show up pretty small, especially on mobile, so test them out. Open it up on your phone and see if it’s hard to read. If you’re struggling to read what it says, or there’s too much going on, start taking away 1 thing at time until it’s clear and easy for people to read when they’re scrolling their feed.
Create a cohesive look
Use your brand colors and fonts to create a cohesive look on your social media graphics. You also want to choose similar styles for your graphics. If you struggle with creating a cohesive look for your graphics, grab my 6 free Canva templates to get you started. You’ll notice I used the same 2 fonts throughout all the templates and chose 2-3 colors for each template from the same color palette.
Simplicity is key
Keep your graphics as simple as possible. A good rule of thumb is to only use 2 fonts and up to 3 colors in one graphic. If you start adding more, it can get too busy and take away from the main parts of the graphic.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery
Decide what you want the focus to be on in the graphic. Is it an inspiration quote? To tell your followers to download your new freebie? When creating your graphic, ask yourself if there any parts that are pulling away from the main focus of the graphic.
There you have it – 3 simple ways to make your social media graphics stand out!
If you’re ready to stand out on social media, grab my FREE Social Media Quickstart Guide below!