I’ve gone all out on Instagram this year and I’ve been having a blast. It’s such a fun place to hang out, meet new biz people, and connect with your audience. Not to mention, I love finding a new person and scrolling back to 2013 because their feed is so gorg to look at. JK – was Instagram even a thing in 2013?!
But you get the picture, Instagram is super addictive and when you have a well thought out strategy, it’ll be attracting new clients + customers in no time.
Why use an Instagram scheduler
Before I automated my Instagram posts, I’d save a few stock photos to my phone and wait for inspiration to strike. That led to me posting about 1x a week – if that. Let’s just say my feed was pretty lame. Then I found my new fav tool – Later!
Later is my fav platform to schedule Insta posts and plan out my Instagram feed. It’s a free online tool and app that lets you pre-schedule, preview, and automate posts. It’s saved me tons of time scheduling content! Now that Instagram lets you auto-publish you can set your account to automatically publish your posts and you don’t have to worry about getting the notification on your phone. You just open Insta and have all the hearts and comments waiting for you!
Upload and preview images
Later’s preview feature is by far my fav feature. You can schedule posts and then preview how they’ll look on your Instagram feed. Hello aesthetic! I love getting to glance at what my feed will look like and see if one picture is sticking out or totally off brand. I suggest not getting too hung up on the aesthetic though. Planning to make a pattern of one quote graphic, one stock image may sound like a great idea at the time, but it can add a lot of extra time when scheduling your content. While creating a cohesive brand is important, strategy should be your main focus.
Create your captions
One you have your pics scheduled, you can start adding your captions. I pre-plan mine and just have to pull them from my social media content calendar.
An awesome feature on Later is that you can save captions for use later. This really comes in handy because you can save different sets of hashtags to easily add to posts. It’s also great for when a post idea pops in your head. You can open the app, write your caption, save it, and it’ll be waiting for you the next time you schedule content.
Social Media Quickstart Guide