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Chances are you’ve watched a webinar or have thought about creating one yourself. But hosting one live? Not worth the tech headaches or having to spend ALL that time creating a webinar, just to have it seen by your audience for a couple days. That’s where evergreen webinars come in. You don’t have to show up live, it’s constantly doing your marketing for you and people can watch it when it’s convenient for them. And I don’t know about you, but whenever I sign up for a live webinar, I typically forget about it if I can’t watch it right now.
Ready to get started creating your first evergreen webinar? Here’s 5 quick + simple tips to get you started:
1. Don’t overcomplicate it
I run a simple business. I don’t want to build my biz on complicated strategies – so I don’t. I’m assuming you don’t want to have a complicated biz either, right? When you think about it, all you need for your webinar is a sign up form, landing page, and an email sequence (because we want to convert those watchers to clients + customers!). Sounds pretty simple, right? Don’t let yourself get caught up in the tech stuff or the steps it’ll take to launch your evergreen webinar. There really aren’t that many steps and you probably know how to do most them already!
2. Host it on your own website
The first thing people do when they decide they want to create an evergreen webinar? Google “webinar platforms” and start seeing the crazy price tags. Then, they throw out the idea of creating their own webinar because it’s too expensive and the tools look complicated anyway.
But like I said, I like to keep things simple. I wanted to create a webinar and wasn’t about to drop a couple hundred bucks on a new tool, so I uploaded my video to YouTube and embedded it on a landing page on my website. Simple enough! Huge perk: the webinar landing page was branded to my business since it was on my own website and it took me about 3 steps to create the page.
3. Fancy video equipment not required
One of my fave tools for recording (my face or my screen) is Loom. It’s free and you can pause + resume recording at anytime, which really saves the day when the dogs barking or your baby wakes up from her nap 😉
I also like QuickTime, if you have a Mac, since you can highlight what part of the screen you want to share.
There’s plenty of free options for recording your webinar, so don’t start thinking you need to head to Amazon to get a fancy camera and light setup. Use what you have and get that webinar recorded, girl!
4. Follow this simple 3 step webinar format
When you’re creating your webinar, remember that people want VALUE. There’s nothing I hate more than watching a webinar where the host talks about themselves for 20 mins, teaches for about 10-15 mins and then tries to sell me for another 15-20 mins. Yes, you should sell to your audience at the end, but if there’s no real value in the beginning of the webinar they’re A) not going to stick around long enough to hear your pitch or B) just not hire you. Provide value, teach them something, and make it worth their time to be there.
I like to keep webinars to around 30 mins instead of an hour (if you can depending on what you’re teaching) because, let’s face it, everyone is in a hurry and wants to consume content as quickly as possible.
Here’s an easy format to follow:
First 5 mins: Intro + what they’ll learn
15-20 mins: Value/Education
Last 10 mins: Sell your service/product. If you can’t tell me what you’re selling + why I need it in less than 10 mins, you have to simplify your pitch + your offering.
5. Add urgency to your webinar
Just because your webinar is evergreen, doesn’t mean that people have unlimited amounts of time to watch it or get your offer.
Here’s 3 ways to add urgency to your evergreen webinar:
Close the cart to your offer
Special discount or bonuses expire in X days
Replay expires in X days
For the countdown timer and page redirect, I use the timer in the Elementor Pro plugin for WordPress ($49 / year). You can also use the free Evergreen Countdown Timer plugin for WordPress. These work just as well as the tools with an expensive monthly fee!
Do you feel empowered to create your own evergreen webinar? Remember, don’t overcomplicate it. You can make it as simple as you’d like. The most important thing is getting it up and running so you can share your value with your audience + start converting them into customers + clients!
Want to launch your evergreen webinar even faster? Grab my FREE Beginner’s Guide to Create + Launch Your First Evergreen Webinar.