One of the best ways to connect with your audience is through your email list. You don’t have to worry about algorithms or paying to get seen. How freaking awesome is that?!
Today we’re going to talk about 8 different list building strategies, and which one is right for you.
I’m going to break down this post into 2 categories: quarterly list building events and evergreen opt-ins.
The quarterly events take more time to prepare than the evergreen opt-ins since they’re typically longer in content. You would also do a promotional period for your quarterly strategies to build buzz before the live event and get people to sign up beforehand. These are meant to get a lot of people on your email list in a short amount of time.
The evergreen opt-ins are available year round so that you are constantly building your email list. These are quicker to create and and don’t have a launch period where you would have to get people to sign up before it’s available. I’ve created evergreen opt-ins and added them to my website in less than 30 minutes, so they’re really easy to get started!
Quarterly list building events
Host a challenge
Hosting a challenge is a great way to give your audience quick results by getting them to take action. Challenges typically last a couple days and you encourage your audience to take 1 small action each day during the challenge.
The key to getting people to actually take action during your challenge is to give people quick wins. A quick win is when they take a tiny action step and get results immediately. You aren’t trying to teach them everything in this challenge, you’re just showing them that you know your stuff and showing them you’re an expert.
There are so many ways you can deliver a video training. You can host it on your own website, through Facebook Live, YouTube, a webinar host. It really matters what way is easiest for you and where you feel most comfortable teaching.
You can host a workshop that’s interactive where your audience will be following along with you and doing activities, exercises, or filling things out. Or you can just teach a specific topic where they can take notes as they follow along.
Have a topic you could break up into a couple videos? A video series is a great way to get people used to seeing your face and be seen as an expert. Your videos don’t have to be fancy. They can be a few minutes long, have powerpoints, or just be face to face with the camera.
Giveaways can help grow your email list quickly. You can give each person extra entries for sharing the giveaway with their friends or on social media. This was, the people who are entering the giveaway are basically doing your marketing for you!
The key with a giveaway is to make the things you’re giving away relevant to your products or services. You don’t want to give away an iPad and then get a bunch of people to sign up who aren’t interested in your services and are just interested in the prize. You could giveaway a spot in one of your programs, subscriptions to online tools and platforms, or items your ideal client would use on a regular basis.
Let me start by saying, online summits are a lot of work. I helped a client prep and launch an online summit and it’s something that comes together over (at least) a couple months. I would try one of the other quarterly list building strategies first if you’ve never done one before.
Now that that’s out of the way 🙂 Online summits can grow your email list with tons of potential clients and customers. An online summit is when you invite a group of experts to teach on different topics related to your main summit topic. By getting a variety of people to speak at your online summit you’ll end up getting in front of all of their audiences at once. So instead of being interviewed on 15 podcasts to get your name out there, you can just host the summit and have each speaker send at least 1-2 emails promoting the summit to their own email list and on social media. My friend, Krista, has tons of great resources about hosting your first online summit, here.
Quarterly list building events will help get a bunch of people on your email list at one time. But, you also want to use evergreen opt-ins that you can set up once and leave on your website for people to sign up for all year long. You can also repurpose any of the content from your quarterly list building strategies and make them evergreen after you host them. If you don’t have any list building strategies in place at the moment, you could start off with a quarterly event and then repurpose the content as an evergreen opt-in. Less stress and you don’t have to come up with two ideas!
This is probably the quickest option to get your opt-in on your website and to start getting email subscribers. You can create these in Canva or Google docs within a few minutes! The goal of your download is to give your audience a quick win. They can learn something new really quickly or take action right after they finish reading/filling out your download.
Don’t overthink your opt-in idea, just think of ONE quick win you can give your audience that relates to your products or services.
I don’t know about you, but I love a good quiz! Quizzes aren’t only helpful to your audience, they’re helpful to you because you get so much insight into your ideal clients and customers. You can see what they’re answering and notice any trends. You’ll also have a better understanding of your audience and you can create new offers based on your audience’s needs.
Mini email course
With an email course, you can break down a topic into a few parts so that your email subscribers get a quick win each day. You’ll send an email to them every day and build the know, like, trust factor.
If you’ve ever done a content series, you can repurpose the content from that by packaging it all up in a mini email course.
Bonus: Your audience will get used to seeing your name in their inbox so they’ll be more likely to open future emails from you!
Don’t drive yourself crazy coming up with ideas for your list building strategy. When deciding which one to choose, ask yourself these questions:
1. What does my ideal client want to know?
2. What’s the very first step they need to take to figure it out? (hey don’t need to see the whole staircase right now, just one tiny step)
3. Which list building strategy would work best for this?