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Sometimes as an entrepreneur and online business owner, it can feel like no one is listening and it might be taking longer for you to grow your business than you thought.
So in today’s episode we’re going to talk about 3 ways to become the go-to expert in your industry.
Let’s jump right in.
1. You have to show up
The first way to become the go-to person in your industry is to SHOW UP. The only way for people to know you exist is to SHOW UP.
Think about it, your fav business owners you follow on social media or you’re signed up for their email list are communicating with you all the time. they’re doing IG stories, hopping on FB lives and talking to you, they’re sending you emails every week. – they are staying top of mind
With this fast paced online world, it’s crucial to stay relevant. You don’t want someone to sign up for your opt-in and never get a single email from you. If you aren’t connecting with your audience regularly, they’ll find someone else who makes them feel they are BFFs and they’re going to hire those people and buy their things, because they already feel a connection with them.
You have to SHOW UP + connect with your audience + start building that relationship.
That doesn’t mean you have to spend 5 hours on social media every day to do that. It can be as simple as scheduling out your IG posts for the next 2 weeks so you know you’re posting consistently, or batching your emails for the next month or 2 so you’re staying on your subscribers minds.
You want to SHOW UP for your audience, show them that you are there for them, and get seen.
2. Consistency is key
The second way to become the go-to person in your industry is consistency. Consistency is key. You can’t be on top of your game sometimes.
If you aren’t showing up consistently and telling people about your services and that you have spots available, they won’t know about it. Just because you have a website that tells ppl what you do, isn’t enough. We need to remind them, consistently.
Whether it’s a “p.s.” At the bottom of your email or mentioning it at least once or twice a week in your Instagram captions, let ppl know you have spots available and are taking discovery calls, your evergreen digital product is available. It sounds simple, but a LOT of people forget to remind their audience about their offers. It also helps remind your audience of what you do so when they need to hire a graphic designer or a copywriter, they immediately think of you, because you mention it on your Instagram stories every week.
3. Create content with a purpose
The next way to become the go-to person in your industry is to create content that relates to your services. You should not just be creating free content for the sake of consistency. Your content should start funneling ppl towards your services. You want to share what you know, share helpful tips, share what’s its like to work with you, or past client case studies.
Create content that your ideal client WANTS to read, or watch, or listen to.
Ask yourself what they’re googling or searching for on Pinterest. Because If they’re already getting ah-ha moments about how their website could be better optimized for conversions from your YouTube video, they’re already starting to see you as an expert in website strategy. So when they’re looking for a website designer, they’re gonna go to you because they know you’ll be able to help them design a website that gets results.
It’s all about creating content that provides value and builds your expert status. Because you want to build the know, like, trust factor with your audience and start building a relationship with them so they feel confident in you and your skills.
If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode!