The content you share leading up to your launch is almost more important than the content you share during your launch. In the weeks leading up to your launch, you want to educate your audience on your offer topic and make them want to learn more.
The most common struggle I hear from clients is that they don’t know what content to share on social media or their blog, podcast, or YouTube channel.
I totally understand because I used to be the exact same way. When I was trying to think of content topics for my audience, I would open up a blank Google doc or grab a fresh notebook from my latest Target run and try to come up with ideas.
The issue with that? I didn’t have a structured blueprint that helped me create content that was designed to get people to hire me or buy my new product.
Now, I use a 4 step blueprint to come up with at least 25 content ideas in 10 minutes or less. The best part? Once I start running low on content ideas I can just do the process again. It’s a repeatable system that you can use every time you need new content ideas. If you’re a visual learner, I did a Facebook Live in my Facebook group showing you how to create your launch content blueprint step-by-step. Watch it below!
Today, I’m going to show you my 4 Step Launch Content Blueprint so you can easily come up with content topics that are designed to sell out your new offer.
Here’s a breakdown of the 4 steps:
Here’s what each step means:
Step 1: Offer Topic
This is the topic of your new offer. Let’s say you’re launching a new course about teaching people how to use Asana. You would start off with writing Asana.
Step 2: Content Pillars
These are your content categories that directly relate to your offer. Come up with 3-5 content pillars that relate to your offer. These are meant to be high-level topics. Back to the Asana example: you might write: Tech tutorials, team management, workflows
Step 3: Sub-category
Now it’s time to get more specific on what type of content you’re going to focus on during your launch. Your sub-categories are smaller, low-level content ideas that go under your big content pillar. Ex: Under the tech tutorials content pillar you might put, getting started with Asana, managing projects in Asana, and working with a team in Asana.
Step 4: Post Titles
This is when you brainstorm possible topics for you to share on your blog, podcast, YouTube, or social media accounts. You don’t have to use all of these, and you can come up with more SEO friendly titles later, but it’s a great start. Ex: Let’s take that “working with a team in Asana” sub-category and break it down into post ideas. You might come up with post titles like: Adding Team Members to Your Asana Account, Track Your Team’s Progress During a Launch, Assigning Tasks to Team Members.
Here’s a sample of what that would like look after you map out it:
I always choose 5 content pillars and then try to come up with at least 5 topic ideas, which gives me 25 content topics to talk about during my launch. I go through my content topics and highlight which ones I think would be best as long form content (like blogs, or podcast episodes) and which one’s I’d prefer to talk about on social media.
Now you know exactly how to come up with content ideas for your launch!