Marketing your online business can be completely fun and feel easy when you have the right strategy. Today, we’re going to go over the basics of getting started with marketing so you can start marketing your business with confidence and start booking clients!
If you’ve been Googling and trying to learn from other successful entrepreneurs, then you know that everywhere you turn you’re see a new marketing strategy that skyrocketed someone’s success. It can be pretty overwhelming and you might have no idea where to get started and what to focus on. I’m going to break it down into a few really easy steps so you can find what platforms work for you and where you should get started marketing your business.
Marketing isn’t a one size fits all, so I’m not going to tell you that you need to do webinars or you’ll hit 6 figures in 6 months by posting on Instagram. I’m here to help you find what works for YOU and YOUR audience.
A common myth about marketing
Before we get started, I want to talk about the big myth that people believe about marketing. It’s that you have to be really outgoing or be an extrovert to be good at marketing. That couldn’t be farther from the truth!
I’m an introvert and I LOVE marketing and have a lot of fun with it. I’ve hosted live videos, hop on Instagram stories all the time and have booked countless numbers of clients and booked out my business. Was it scary at first? You bet! I was completely nervous to start marketing my business and do those things, but I did it anyway and started to feel more and more confident. I also have so many friends who are online business owner’s who are introverts and who have successful businesses.
Marketing is not just for extroverts. Even if you’re nervous at first, you WILL get more confident marketing your business and showing up for your audience. So if you’re an introvert, like me, you can absolutely be successful at marketing – and have fun doing it!
Define your audience
Before you get started marketing your online business, you have to decide who you’re marketing to. Your ideal client is going to determine where you market your business, what you say, and how you say it.
Write out who your ideal client is and write down everything you know about them. Think about what they’re struggling with, what they’re searching in Google or Pinterest, and how your offer is going to help them.
Defining your audience and knowing who you’re marketing to is going to create the foundation for a successful marketing plan.
Choose your platforms
Decide what platforms you want to focus on to market your business. There are so many ways to market your business online including: Facebook, Instagram, YouTube, Twitter, LinkedIn, a blog, podcast, and email marketing. Since you’ve done some research on your ideal clients by now, you likely know where they hang out and what type of content they like. If you aren’t totally sure, research other people in your industry and see where they’re seeing success connect with their audience.
The goal of choosing your marketing platforms is to find a platform that allows you to use your unique strengths and a platform where your audience is already on. If you’re obsessed with video and your audience is on Facebook, opening up a Facebook group where you can hop on FB Live and post videos every week might be the perfect strategy for you.
Decide on your unique marketing super power
Once you know what platforms you’re going to market on, it’s time to decide HOW you’re going to show up on each platform. There are so many different ways you can create content online, which may feel overwhelming. But, it’s also really exciting because you’re able to get creative and find something that fits your unique strengths.
For example, there are multiple ways to show up on Facebook. If you choose Facebook, you could create a Facebook group, a page, host live videos, post written content and pre-recorded videos. You can create a mix of different types of content and test out different content types to figure out what feels best for you and gets the best results with your audience.
Create a schedule
Once you know the platforms you’re going to market your business on, it’s time to create your marketing schedule! Open up your calendar and plan out what content you’ll share each day of the week and what time of day. This makes staying consistent with your marketing so much easier because you’ll know exactly what to focus on and you can stay on top of your marketing tasks.
When you have a schedule, you’re able to plan ahead and distribute your workload so you aren’t rushing to get things done at last minute. For example, since I know my podcast episodes go live on Tuesday, I plan out all my subtasks, like writing out the podcast outline, recording the episode, creating a promo graphic and uploading it to my podcast host and assign dates to each subtask. That’s a much better approach than forgetting and rushing to get it all done on Tuesday morning!
Now that you know who you’re marketing to and how you’re going to market you business, it’s time to take action! Stick with your schedule and start creating content that’s tailored to your ideal clients. Don’t give up if you don’t see results right away. The only way to see if your marketing strategy works is to be consistent and give it time. The right people will hear your message and see your content. You’ve got this and you are going to market your business like a pro!