In today’s episode, I’m going to share my 4 step content blueprint to launch your offer so you can easily come up with content topics that are designed to sell out your new offer.
The content you share leading up to your launch is just as important as the content you share during your launch. In the weeks leading up to your launch, you want to educate your audience on your offer topic and make them eager to learn more.
The most common struggle I hear from clients is that they don’t know what content to share on social media or their blog, podcast, or YouTube channel, etc.
I totally understand because I used to be the exact same way. When I was trying to think of content topics for my audience, I would open up a blank Google doc or grab a fresh notebook from my latest Target run and try to come up with ideas.
The issue with that was I didn’t have a structured blueprint that helped me create content that was designed to get people to buy my new product.
Now, I use a 4 step content blueprint to come up with at least 25 content ideas in 30 minutes or less. The best part? Once I start running low on content ideas I can just do the process again. It’s a repeatable system that you can use every time you need new content ideas.
Step 1: Offer Topic
Your first step of your content blueprint is your offer topic. This is the topic of your new product. Let’s say you’re launching a new course about teaching people how to use Asana. You would start off with writing Asana as your step one.
Step 2: Content Pillars
Step 2 is coming up with your main content pillars. These are your content categories that directly relate to your offer. Come up with 3-5 content pillars that relate to your product and write those down. These are meant to be high-level topics. Back to the Asana example: you might write: Tech tutorials, team management, workflows, pretty high-level topics. We’re going to break them down further in a second.
Step 3: Sub-category
Step 3 is creating sub-categories that stem from your main content pillars. It’s time to get more specific on what type of content you’re going to focus on during your launch. You’re going to create 3-5 sub-categories for each content pillar. Your sub-categories are smaller, low-level content ideas that go under your big content pillar. Ex: Under the tech tutorials content pillar you might put, getting started with Asana, managing projects in Asana, and working with a team in Asana.
Step 4: Post Topics
Then you’re going to move to step 4, which is where you’ll create your post topics. This is when you brainstorm possible topics for you to share on your blog, podcast, YouTube, or social media accounts. You don’t have to use all of these, and you can come up with more SEO friendly titles later, but this is where you’re going to get started.
Example: Let’s take that “working with a team in Asana” sub-category and break it down into post ideas. You might come up with post titles like: Adding Team Members to Your Asana Account, Track Your Team’s Progress During a Launch, Assigning Tasks to Team Members. You can see how these are really specific topics and directly relate to the main offer topic.
Here’s a sample of what that would like look after you map out it:
I always choose 5 content pillars and then try to come up with at least 5 topic ideas, which gives me 25 content topics to talk about during my launch.
I also go through my content topics and highlight which ones I think would be best as long form content (like blogs, or podcast episodes) and which one’s I’d prefer to talk about on social media or emails.
Once you’re done with that, you’ll have all of your content topics ready to schedule in your launch calendar. If you haven’t already, download your free 8 week launch calendar now so you can schedule your content topics.