The easiest and best way to grow your email list is with an opt-in. An opt-in is a free piece of content you give your audience in exchange for their email address. The purpose of your opt-in is to get people on your email list who are interested in your paid product. You want to grow an email list of engaged subscribers who truly want to be there, read your emails, and buy your products.
The key to an opt-in that attracts people who are actually interested in your paid products is to create an opt-in that directly relates to your products. As long as your opt-in directly relates to your paid product, it will be a seamless transition to take your audience from free content consumers to paying customers.
Not sure what type of opt-in to create?
Here are 9 opt-in ideas to help you decide what opt-in to create for your audience.
A checklist is a short and sweet opt-in that you can create really quickly. You can use this to create a list of tasks your subscriber needs to complete to reach a desired result or a checklist of tools they need. For example, if your audience is interested in starting a podcast you could create a checklist of all the things they need to do in order to launch a podcast.
The key here is to make sure your checklist is short and actionable. You want to give your audience a quick win. You’re not trying to teach them every single step (that’s what your paid products are for!), you just have to teach them the very first step to help them get a result.
Create a workbook that gives your audience one specific result. You could help them map out their content strategy for Instagram or help them work through a problem by breaking it down into sections.
3. Swipe File
Swipe files are great because they save your audience time, which everyone wants! It also helps give your audience a starting point in case they have no idea where to get started. For example, you could create social media swipe files of past posts you’ve shared that performed really well to give your audience an idea of what type of content to share.
A template is similar to a swipe file except it’s a done-for-you version that you just need to fill in the blanks or tweak a little. You can create an email template, graphic template, landing page template, etc that relates to your paid offer. This creates an easy transition from your free product to your paid product.
A teaser is a great way to give people a taste of your paid product. You can share a small piece of your paid offer so they can see if it’s for them. You can share the first video from your course or one of your templates from a bundle.
6. Mini Course
Create a mini version of your paid offer or a course that walks them through the step they need to take before they get your paid product. For example, if you sell Canva templates, you could create a mini course teaching people how to use Canva for their business.
Create an e-book using Canva to go more in-depth on a topic than you would in a blog post. You could teach one small piece of your paid offer or repurpose a blog post series and put it all together.
Create a roadmap with the steps they need to take to reach their desired result. Make this quick and easy and break it down to the very basics of your process so your audience can get a quick win.
Create a sample calendar for your audience to reference to make their process quicker. You could create a 30 day social media calendar or a sample newsletter calendar. A calendar can help give your audience a guide of what to create, do, or share and it’s something they’ll want to print out and save for future reference.