Ep 01: Your Version of Success

Let's Talk Lady Biz Podcast Ep 01: Your Version of Success

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Let’s jump right in to our first episode! Today we’re going to talk about what success means to you. The purpose of the podcast is to help you go after what you want, but you need to know what it is you actually want.

There’s a quote by Yogi Berra, “If you don’t know where you’re going, you’ll end up someplace else.”

And that was exactly what happened to me.

A few years ago I was working a miserable corporate job and everyday on my drive to work, after a frantic morning of waking up at 5am, rushing to get dressed, get my hair and makeup done, eat breakfast, make coffee and get out the door, I’d think about how much I hated going into that office.

I was constantly wishing for the week to hurry up and I was really only enjoying my life from Friday at 5 until Sunday night when the Sunday scaries set it.

I didn’t know what I wanted, but I knew that wasn’t it.

Eventually I discovered the world of online business and I thought “OMG this is perfect, but what would people even pay me for?”.

At the time, Virtual Assistants were becoming really popular and I had been an assistant for my parents company while I was in high school and college so that seemed like the obvious thing to do since I had a lot of experience in that area.

I didn’t have a big picture goal I didn’t really have the end game in mind, I just knew I wanted to book clients and work for myself.

I ended up quitting my full-time job to work a part-time retail job while I grew my business.

I learned that I was actually an awesome virtual assistant and I was booking the most amazing clients.

On the outside, it looked like everything was perfect, my services were fully booked out, I was working from home, I was able to stay home with my daughter, who was only 3 months old. But, it wasn’t until I was at a business retreat and I was writing down my ideal day and my ideal week that I realized everything I was writing down was the complete opposite of what I was currently living.

I wrote down in my notebook – I think I built the wrong business.

So I flew home that weekend, and in true Kayleigh fashion, I fired all my clients that Monday morning and started only focusing on things that supported the life I wanted to live.

And that’s why I wanted this to be the first episode of the podcast because you need to know where you’re going so that you can take the right steps needed to help you get there.

If you woke up, and it’s 5 years from now, what does your life look like?

How are you spending your days

How are you working with people?

How much are you working?

What’s exciting you and making you want to wake up in the morning?

You have to define success on your terms and not look to other people to help paint your picture of success.

This is your life and your business.

YOU have to wake up every day and live this life.

So decide what you want and focus only on the things that will help you get it.

Every time you sit down to work, ask yourself “is this helping me build the business and life I want?”.

Once you know where you’re going, you’ll be able to see more clearly the steps needed to get there, and you’ll get there a heck of a lot faster.

Know that I’m rooting for you, I’m in your corner, and you have the power to make your dreams come true.

If you loved today’s episode, I’d appreciate it if you’d rate and review in your iTunes app!

The #1 Mistake Virtual Assistants Make That Stops Them from Booking Clients

mistake stopping you from booking virtual assistant clients

You’re constantly posting content, writing blog posts, social media content, emailing your list. You’re doing everything you can think of to put yourself “out there”.

But no one’s booking discovery calls and your client list is practically non-existent.

Watch this video to see the #1 mistake Virtual Assistants make that is stopping you from booking clients.


You aren’t telling people what you do

You can’t assume everyone sees every one of your posts. Just because someone follows you on FB, doesn’t mean they’ve seen all of your FB lives. Even though you mentioned 2 weeks ago that you’re a Virtual Assistant, someone reading your Instagram post today or who found your blog post on Pinterest, doesn’t necessarily know you’re a VA.

Even though you may feel repetitive, you have to keep telling people what you do and how you can help them. Keep reminding them you’re a VA and they’ll immediately think of you when they want to hire a VA or if their biz bestie asks if they know any VA’s.

No Calls to Action

Before you create any piece of content, think about what action you want your audience to take after they read, watch or listen to your content. Do you want them to book a discovery call? Do you want them to head to your sales page? Or download your opt-in? Otherwise, people will consume your content and then keep on scrolling or listen to the next podcast episode in their queue.

Tell them you’re accepting new clients

Remind people you’re accepting new clients and to can book a call with you if they’re looking for a VA. A simple, “I’m accepting 2 new clients this month. Do you want to be one of them? Book a call to see if I’m the right team member for you”. A simple reminder and nudge that you can only take on so many clients and that you’re currently accepting new ones, will help potential clients take action and book a call.

These little tweaks to your content will help you start booking more discovery calls and help you become known as a go-to Virtual Assistant in your industry.

Book out your VA biz

5 Hidden Benefits of Evergreen Webinars

5 hidden benefits of evergreen webinars

Prefer to listen to the audio version? Click the play button below.

Using evergreen webinars as your opt-in is a great way to get people on your email list, but there’s so many more benefits than that! Today, I’m going to share 5 hidden benefits of using evergreen webinars for your online business.

1. It nurtures your new subscribers

A subscriber isn’t going to feel as much of a connection to you by downloading a PDF, as they would hanging out with you for 30 mins to an hour on a webinar. Even though evergreen webinars aren’t live, your new subscriber is getting to know YOU, aka the person behind the biz. They’re also getting value and learning from you, which is helping them trust you more.

2. Limited maintenance

This is one of my fave benefits, of course. Something you can truly set up once and then just check in once in a while to make sure it’s running smoothly? Yes, please! Evergreen webinars really don’t need much maintenance. You can check the stats and see if any comments have come in (if you even choose to enable comments), but other than that, set it and forget it!

3. You get to show your personality w/out the hassle of going LIVE

I love reading people’s emails or social media posts but I feel even more connected to them after I see them on video or hear them speak. It humanizes your brand and helps them get a feel for what your personality is like. After seeing you teach a webinar they’ve gotten a taste of what your teaching style is and if it resonates with them, which can help them make a decision of whether they want to work with you or buy your digital product.

4. You build your expert status

If you pack your webinar with value, people will be anxiously waiting for your offer. Seriously, I’ve sat in webinars just waiting to hear what the offer is because I had already learned so much from the webinar and wanted to learn more. Imagine if you help your ideal clients realize a mindset block that’s been getting in their way for months, in just 15 mins. They’ll be so freaking excited about what their life would be like after working with you for 6 weeks. Or if you show them how easy + stress-free it can be to write their About page copy, just from a few simple prompts, they’ll be banging down the door to get their hands on your kit to write their entire sales page copy.

5. Recurring revenue

Need I say more? An evergreen webinar works as a round-the-clock marketing machine.

Going on vacation? Your webinar is still selling for you
Is it the weekend? Don’t worry, your webinar is still selling for you.
Need to take a mental health day? Your webinar is still selling for you.

Even when you aren’t working, your evergreen webinar is.
THAT is my kinda marketing.

Ready to start creating your own evergreen webinar? Grab my FREE beginner’s guide to create + launch your evergreen webinar.

5 Quick + Simple Tips to Create Your First Evergreen Webinar


5 quick and simple tips to create your first evergreen webinarPrefer to listen to the audio version of this post? Click the play button below.

Chances are you’ve watched a webinar or have thought about creating one yourself. But hosting one live? Not worth the tech headaches or having to spend ALL that time creating a webinar, just to have it seen by your audience for a couple days. That’s where evergreen webinars come in. You don’t have to show up live, it’s constantly doing your marketing for you and people can watch it when it’s convenient for them. And I don’t know about you, but whenever I sign up for a live webinar, I typically forget about it if I can’t watch it right now.

Ready to get started creating your first evergreen webinar? Here’s 5 quick + simple tips to get you started:

1. Don’t overcomplicate it

I run a simple business. I don’t want to build my biz on complicated strategies – so I don’t. I’m assuming you don’t want to have a complicated biz either, right? When you think about it, all you need for your webinar is a sign up form, landing page, and an email sequence (because we want to convert those watchers to clients + customers!). Sounds pretty simple, right? Don’t let yourself get caught up in the tech stuff or the steps it’ll take to launch your evergreen webinar. There really aren’t that many steps and you probably know how to do most them already!

2. Host it on your own website

The first thing people do when they decide they want to create an evergreen webinar? Google “webinar platforms” and start seeing the crazy price tags. Then, they throw out the idea of creating their own webinar because it’s too expensive and the tools look complicated anyway.

But like I said, I like to keep things simple. I wanted to create a webinar and wasn’t about to drop a couple hundred bucks on a new tool, so I uploaded my video to YouTube and embedded it on a landing page on my website. Simple enough! Huge perk: the webinar landing page was branded to my business since it was on my own website and it took me about 3 steps to create the page.

3. Fancy video equipment not required

One of my fave tools for recording (my face or my screen) is Loom. It’s free and you can pause + resume recording at anytime, which really saves the day when the dogs barking or your baby wakes up from her nap 😉

I also like QuickTime, if you have a Mac, since you can highlight what part of the screen you want to share.

There’s plenty of free options for recording your webinar, so don’t start thinking you need to head to Amazon to get a fancy camera and light setup. Use what you have and get that webinar recorded, girl!

4. Follow this simple 3 step webinar format

When you’re creating your webinar, remember that people want VALUE. There’s nothing I hate more than watching a webinar where the host talks about themselves for 20 mins, teaches for about 10-15 mins and then tries to sell me for another 15-20 mins. Yes, you should sell to your audience at the end, but if there’s no real value in the beginning of the webinar they’re A) not going to stick around long enough to hear your pitch or B) just not hire you. Provide value, teach them something, and make it worth their time to be there.
I like to keep webinars to around 30 mins instead of an hour (if you can depending on what you’re teaching) because, let’s face it, everyone is in a hurry and wants to consume content as quickly as possible.

Here’s an easy format to follow:

First 5 mins: Intro + what they’ll learn
15-20 mins: Value/Education
Last 10 mins: Sell your service/product. If you can’t tell me what you’re selling + why I need it in less than 10 mins, you have to simplify your pitch + your offering.

5. Add urgency to your webinar

Just because your webinar is evergreen, doesn’t mean that people have unlimited amounts of time to watch it or get your offer.

Here’s 3 ways to add urgency to your evergreen webinar:
Close the cart to your offer
Special discount or bonuses expire in X days
Replay expires in X days

For the countdown timer and page redirect, I use the timer in the Elementor Pro plugin for WordPress ($49 / year). You can also use the free Evergreen Countdown Timer plugin for WordPress. These work just as well as the tools with an expensive monthly fee!

Do you feel empowered to create your own evergreen webinar? Remember, don’t overcomplicate it. You can make it as simple as you’d like. The most important thing is getting it up and running so you can share your value with your audience + start converting them into customers + clients!

Want to launch your evergreen webinar even faster? Grab my FREE Beginner’s Guide to Create + Launch Your First Evergreen Webinar.

14 Tools to Run Your Service-Based Business

tools to run your service based business

This post contains affiliate links which means I may receive a commission if you make a purchase using one of my links. I only share tools that I’ve tried and tested and that I think can help you run your business.

Running your service-based business can get overwhelming – fast, if you don’t have the right tools to make sure everything is running smoothly! I’ve tested out a LOT of tools, for my own business and dozens of client’s businesses, and have narrowed them down to the tools that help you get things done in the most affordable, time efficient way! Here’s my top 14 favorite tools for running a service-based business:

1. WordPress.org

I highly recommend using WordPress for your website platform. I’ve used quite a few platforms for clients (Squarespace, Kajabi, Wix) and will never leave WordPress. There are plugins (most are free!) for almost everything you’d ever want to add to your WordPress site. It also links easily with ConvertKit to start building your email list!

I wish I had known there were affordable pre-made templates that were really easy to customize before I invested in a custom design when I had started my business. Here are some WordPress theme shops I know and trust. They both have tutorials on exactly how to set up your WordPress theme so even if you aren’t techy, they’re super easy to set up!


Coded Creative

2. ConvertKit*

This is the email service provider I’ve used to grow my email list. ConvertKit makes it incredibly easy to manage your email subscribers and send customized emails to specific people on your email list.

You can totally put your email marketing on auto-pilot with all their automations and sequence features so trust when I say this investment is definitely worth it.

3. Elementor

This is my favorite drag and drop page builder for WordPress. The free plugin should do just about everything you need to create your landing pages. Almost every page on my website has been built with Elementor besides my blog page!

4. Bluchic Landing Pages*

These Bluchic landing page templates are what I use with Elementor. Bluchic has created landing pages for pretty much everything you’d need a landing for: opt-in sign up, thank you pages, webinars, sales pages, tripwires. If you’re like me and aren’t the best designer, these templates will help make you look professional online. They’ve also saved me tons of money because I was able to buy the templates for a one-time low cost and get rid of my monthly subscription to LeadPages.

5. Canva

I used to only create graphics in Photoshop but I’ve saved so much time switching to Canva. I love having all my images in 1 place where I can just drag and drop into a template without having to search for it on my desktop. I can have all my social media templates in one file and create a cohesive look. It’s also made creating PDF’s way easier. I’m able to create a PDF quickly without having to figure out how to figure out how to merge all the pages at the end.

6. Later

I use the free version of Later to schedule my Instagram posts. It will also show you what your scheduled posts will look like in your IG feed once they’re published. This has helped me stay consistent with my Instagram strategy since I’m able to batch create a week’s or a month’s worth of posts in a day and I don’t have to worry about what I’m going to post each day.

If you sign up through this link, you’ll get an extra 10 posts per month on the free plan.

7. ECamm

If you do a lot of video content, ECamm is an awesome tool. You can record videos, including FB Lives, and have a lot of flexibility with the video. You’re able to add images, overlays, timers and switch between views, like screenshare and showing your face. You can also pre-record videos to play throughout your recording if you want to share a tutorial or have an intro/outro to your videos.

8. Trello

I use Trello to manage my business. I plan out launches, my content strategy and have my business resources in there. Trello makes it really easy for me to plan for my business and see everything that’s going on in my business.

I love the free version and haven’t had a need for the paid plan. It should have the features you need, especially if you’re just starting out.

9. Asana

When working with clients, I highly suggest using Asana over Trello. Asana is more task based and built with teams in mind. It’s much easier to assign subtasks of a project to different team members and everyone can get a birds-eye-view of every task they have coming up and the due dates. Asana has a lot of features and you can create multiple workspaces, which makes it super easy to keep track of multiple clients!

10. Slack

When running your service-based business it’s crucial to have 1 designated area of communication with your clients. Slack has worked the best for me for communication. I always tell clients before we start working together that we’ll communicate in Slack and NOT through email. With Slack, all your communication is in one place and easy to refer back and find past convos. With email, things can get messy and lost under a pile of emails.

11. Toggl

Toggl is an online timer that keeps track of how much time you spend on different tasks and projects. If you have to track your time spent on work for clients, this works perfectly and you can print detailed reports showing exactly what you worked on and for how long. Even if you don’t work on an hourly basis with clients, it’s great to know how much time you’re spending with each client, or even on your own tasks.

12. PayPal

PayPal is a free way to send invoices to clients. It’s easy to use and I’ve never had anyone complain about paying through PayPal! I also like that PayPal tracks everything and it’s easy to print monthly reports and keep track of your income.

13. Dubsado

If you’re going to be managing quite a few clients and have the budget for Dubsado, it’s a great tool. You can streamline and automate most of your client inquiries, onboarding and offboarding with their workflows tool. For example: you could set up a workflow so that whenever you tag someone as a retainer client, they’ll automatically be sent their contract and invoice. And then once they sign the contract and pay the invoice, they’ll automatically get their welcome packet with next steps. Definitely a time saver so you aren’t doing things manually!

14. Calendly

Calendly is an online scheduling software. I think the most annoying thing in the world is when someone emails you asking what times and days you’re free. It’s way easier + faster to get someone on a sales call if you can just send them your calendly link and let them choose a day and time that’s best for them. It will also send email reminders to them, which I found really helped with making sure people didn’t forget about the call so I wasn’t sitting there on a video chat wondering if they were going to show up!

There ya have it, my favorite tools to run your service-based business! Now that you know how to run your service-based business, let’s grow it and book you more clients!

The First Step to Book More Clients

the first step to book more clients

Remember when people were picking teams in gym class and your hands started to get sweaty when you weren’t hearing your name?

Standing there waiting for someone to finally say your name.

Offering 1:1 services can sometimes feel like that.

Like everyone else is getting picked and you’re just waiting around to hear your name.

So how can you up your game and become the first pick?

It’s all about CONSISTENCY and providing VALUE.

➡ You want people to notice you? SHOW UP. Not just for a week, or heck maybe a couple weeks if you’re really feeling motivated. Show up consistently.

That doesn’t mean you need to publish a blog post every day. Showing up consistently can be scheduling 5 Instagram posts at the beginning of the week. Or spending 1 day creating an entire months worth of podcast episodes to schedule.

Pick a schedule and stick to it.

Constantly remind people that you’re here. And you’re not going anywhere.

➡ When you show up for your audience, provide VALUE.

Don’t just post to post. Your daily Starbucks order might look good on your Insta feed, but people aren’t following you just to see your caramel frappucino with whipped cream and extra caramel sauce.

Get intentional with your content and get people to understand that YOU are the go-to person they need to hire.

If you’re a brand strategist: Share branding tips or tricks people who aren’t design savvy need to know.

If you’re a VA: Share tips on how and what business owners can delegate.

Want to be seen as an expert?

Want to get client leads in your inbox every week?

Want clients who don’t even hop on calls with other people because they only want to work with YOU?

It all starts with your content.

At the beginning of 2018 I decided I was going to get serious with my content and I started to do those 2 things.

I showed up consistently on Instagram and gave value in my posts and on Insta stories.

Guess what happened?

Dream clients were DM’ing me asking me if they could hire me.

Good content will land you clients.

One thing I’m really freaking awesome at is getting clients and this year I’m going to help you do the same. You can expect more content from me on how to build your client based business + become the go-to person in your industry.

Get started with my free Book Clients on Autopilot Roadmap.

Why I Use Canva for Creating Graphics Instead of Photoshop

use canva to create social media graphics instead of photoshop

Confession: I didn’t really like Canva the first time I used it.

I thought that I had a lot more flexibility in Photoshop and could create more professional graphics there. I thought my graphics wouldn’t look as good in Canva as they could in Photoshop.

I learned how to use Photoshop, created a few templates for my images, and used that for all my graphic creation for about a year. I completely dreaded creating graphics whenever I needed a new one. I have a lot fun designing, but Photoshop really took the fun out of creating graphics for me.

I decided to give Canva another shot a few months ago, and I’m so glad I did!

It’s really fast for me to create graphics in Canva and it’s so much easier to use. There’s also a LOT of flexibility with Canva that I wasn’t originally aware of.

For me, Photoshop was adding unnecessary steps to my graphic creation process.

Here’s why I use Canva for creating graphics instead of Photoshop.

It’s simple to use

Not tech savvy? Struggle with design? Canva is perfect for you. It’s simple to use with its drag and drop features and it has pre-made designs to get you started and give you some inspiration. Canva doesn’t overwhelm you with features and options. They do have a lot of features, but it’s just enough to allow you to create the stunning designs you want, without having option overwhelm. I like to think of myself as pretty Photoshop savvy, but I probably still don’t know what half the buttons do.

Everything is one place

When I used Photoshop, anytime I needed to add a stock photo or logo to a design, I had to search for it on my laptop. With Canva, I can keep all of my photos in the sidebar and just drag and drop them into the template I’m creating. This has really cut down the time it takes me to create new graphics.

It’s way faster + more fun!

Switching to Canva has made creating graphics fun for me again! I love creating graphics, but Photoshop made it feel more like a hassle and eventually made me dread having to create graphics. I love going into Canva to update my graphics and play around creating new ones!

I think part of the reason creating graphics is more fun in Canva is because you can create graphics in seconds. You just open up your template, update the text, pop in a new image, and in less than 30 seconds, you have a new graphic.

You can access your designs from anywhere

Since Canva is web-based, you can access your designs anywhere you have internet. They also have a mobile app, but I haven’t tested it out. I personally love having a big screen to design.

Since it’s web-based, you can also share your designs with people. If you want to get an opinion on a design, or collaborate on a design with someone, you can share the link and both have access.

Decide what social media posts you need graphics for by getting clear on your social media strategy with the FREE Social Media Quickstart guide!

Use Later to Plan and Strategize Your Instagram Feed


Use later to plan and strategize your Instagam feed

I’ve gone all out on Instagram this year and I’ve been having a blast. It’s such a fun place to hang out, meet new biz people, and connect with your audience. Not to mention, I love finding a new person and scrolling back to 2013 because their feed is so gorg to look at. JK – was Instagram even a thing in 2013?!
But you get the picture, Instagram is super addictive and when you have a well thought out strategy, it’ll be attracting new clients + customers in no time.

Why use an Instagram scheduler

Before I automated my Instagram posts, I’d save a few stock photos to my phone and wait for inspiration to strike. That led to me posting about 1x a week – if that. Let’s just say my feed was pretty lame. Then I found my new fav tool – Later!
Later is my fav platform to schedule Insta posts and plan out my Instagram feed. It’s a free online tool and app that lets you pre-schedule, preview, and automate posts. It’s saved me tons of time scheduling content! Now that Instagram lets you auto-publish you can set your account to automatically publish your posts and you don’t have to worry about getting the notification on your phone. You just open Insta and have all the hearts and comments waiting for you!

Upload and preview images

Later’s preview feature is by far my fav feature. You can schedule posts and then preview how they’ll look on your Instagram feed. Hello aesthetic! I love getting to glance at what my feed will look like and see if one picture is sticking out or totally off brand. I suggest not getting too hung up on the aesthetic though. Planning to make a pattern of one quote graphic, one stock image may sound like a great idea at the time, but it can add a lot of extra time when scheduling your content. While creating a cohesive brand is important, strategy should be your main focus.

Create your captions

One you have your pics scheduled, you can start adding your captions. I pre-plan mine and just have to pull them from my social media content calendar.
An awesome feature on Later is that you can save captions for use later. This really comes in handy because you can save different sets of hashtags to easily add to posts. It’s also great for when a post idea pops in your head. You can open the app, write your caption, save it, and it’ll be waiting for you the next time you schedule content.

3 Ways to Make Your Social Media Graphics Stand Out

3 ways to make your social media graphics stand out

People see hundreds of graphics when scrolling through social media. You definitely don’t want to spend time creating graphics, just for them to scroll right by them. You want to make them stop – and click!

When creating graphics to post on social media, there are 3 easy things you can do to make your graphics stand out. What are you waiting for, let’s make your graphics stand out!

Make them clear + easy to read

You know when you’re scrolling Pinterest and there’s an image that’s covered in text, has a super busy background image, and the text is the palest pink on a white background? That’s what you don’t want your social media graphics to look like. It’s way better to be clear and minimal than trying to do #AllTheThings in your graphic.
Your graphics show up pretty small, especially on mobile, so test them out. Open it up on your phone and see if it’s hard to read. If you’re struggling to read what it says, or there’s too much going on, start taking away 1 thing at time until it’s clear and easy for people to read when they’re scrolling their feed.

Create a cohesive look

Use your brand colors and fonts to create a cohesive look on your social media graphics. You also want to choose similar styles for your graphics. If you struggle with creating a cohesive look for your graphics, grab my 6 free Canva templates to get you started. You’ll notice I used the same 2 fonts throughout all the templates and chose 2-3 colors for each template from the same color palette.

Simplicity is key

Keep your graphics as simple as possible. A good rule of thumb is to only use 2 fonts and up to 3 colors in one graphic. If you start adding more, it can get too busy and take away from the main parts of the graphic.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery

Decide what you want the focus to be on in the graphic. Is it an inspiration quote? To tell your followers to download your new freebie? When creating your graphic, ask yourself if there any parts that are pulling away from the main focus of the graphic.

There you have it – 3 simple ways to make your social media graphics stand out!

If you’re ready to stand out on social media, grab my FREE Social Media Quickstart Guide below!

Create Your Monthly Social Media Content Calendar

Create monthly social media content calendar

If your social media accounts aren’t growing and attracting the right type of followers (people who will read your blog, join your email list, and pay you cash money) chances are it’s because you’re posting without a strategy.

Once you create your social media calendar, you can have a complete view of what’s getting posted on your social media accounts and when. In today’s post, I’m covering why you need a social media content calendar, how to set it up, and how you can steal my monthly process for creating your calendar!

Why you need a social media content calendar

A social media content calendar will help you plan out what type of content to share and when. It gives you a birds eye view of what’s going on in your biz, like when blog posts are getting published or you’re hosting a sale.
It’s also helpful in making sure you’re posting a variety of content. Without a strategy, it’s easy to post content that doesn’t help you reach your social media goals. If your goal is to land more clients for your design biz, but you’re just posting photos out with your friends, you won’t attract the right people. Set clear goals for each social media account and then create content based on those goals.

Create your calendar

There’s a lot of different ways you can create your social media calendar. If your a paper + pen girl, print out an empty calendar. If you’re a digital girl, like me, create a Google spreadsheet or Trello board and get ready to create! Some social media schedulers, like SmarterQueue, are a huge help in mapping out social media content calendar and you can do most of the work right there in the platform.

Choose your categories

One of the biggest reasons why people don’t post on social media is because they don’t know what to post. Having a set of categories will help lessen the time you spend thinking about what to post and help you cover different aspects of your biz. You don’t want to post 5 promotional posts on Instagram in a row and come off as super salesy to your audience.
Span out your categories to make sure you provide a balance of content. You can share a mix of behind-the-scenes, freebie promos, tips, and paid promos, to name a few.Make sure you have a reason for each category in your social media strategy. If you’re sharing behind-the-scenes, what’s your reasoning behind it? For example, I’ll share some pictures hanging out with my family to show my audience that I’ve been able to create a business that gives me the freedom to do so and not have to work all day long. Or I’ll share occasional inspirational posts because I know starting and growing a biz can sometimes feel like a never ending uphill battle.

Create + schedule your posts

Once you have your categories created and you’ve filled in your content calendar with them, it’s time to create your posts! Schedule a batch day where you knock out all of your social media posts for the month.
Once you’ve created your posts, you’re ready to schedule them! Use a social media scheduler to pre-schedule your content so you’re not posting manually each day. To find out which social media scheduler is right for you, you can check out this post.

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