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Ep 05: The #1 Reason Your Marketing Strategy Isn’t Working

#1 reason your current marketing strategy isn't working

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today I’m going to talk about one of the most common struggles I see business owners facing with their marketing. I hear from people all the time that they’re spending so much time marketing their business and they’re implementing a bunch of marketing strategies but they’re still not getting clients.

And I totally hear you. That’s what I was doing when I first started my business. I wasn’t seeing really any return on my investment in time or investment on the tools I was purchasing. I was purchasing social media schedulers and courses and just all these things, to try to figure out what I needed to do to market my business effectively.

So the big question you have is: Kayleigh, why are these strategies working for other people and not me?

The problem

The #1 reason your marketing strategy isn’t working is that all of your marketing pieces aren’t working together.

You have all these different types of marketing strategies that you’re using in your business, and they’re each working really hard on their own, instead of working as a whole.

Let me give a little example here. say there is this 500 pound boulder that we have to get up a hill. It doesn’t make sense for me to try to push it by myself and you to try to push it yourself.

What we need to do is we would all get together and put all of our energy in getting the boulder up the hill.

Same exact thing for your marketing. If every piece is working super hard on its own, then all of your marketing is going to be kind of just keep chugging along. You might spend time an hour a day creating content for your Facebook page and then 1 hour a day connecting with people on Instagram and a couple hours a week creating content for your blog. But if you’re focused on too many things and all the pieces aren’t working together to get people to the next step of your marketing funnel, then you’re going to waste a whole lot of time.

That is why your marketing strategy isn’t booking you clients or helping you get people in your programs because maybe you’re spending time creating Facebook ads and you’re posting on Instagram all the time you’re recording IGTV videos and then trying to focus on Pinterest. If you’re focusing on all these different things, you’re spending your time marketing your business in so many different ways that you’re not able to give 100% to any one of those things, and that’s why you aren’t seeing results.

Choose ONE Platform

Decide on ONE platform you’re going to focus on to market your business. Then decide what the purpose of each piece of content you create for that platform is. And always make sure you add a Call to Action in your content. Tell your audience what to do next. After they watch your video or read your post, what should they do next?

After you listen to this episode, grab a pen and paper and write down everything you are doing to market your business right now. Then, I want you to cut that list down to 1-2 things. If you have a long list right now, you’re probably thinking I’m crazy and there’s no way you can cut down to 1-2 things.

But let me ask you this: Do you want to keep spending your time marketing your business in 5+ different ways that aren’t working OR would you prefer to go all in on 1-2 platforms and start making money?

Trust me, you can grow your business on just 1-2 platforms. When I realized I focused my time on way too many marketing strategies a few years ago, I just stopped posting and creating content everywhere except Instagram. I knew my ideal clients were on Instagram and that was the easiest way for me to connect with them.

All I did for a year was post on Instagram and do Instagram stories and I booked out my business within 3 months, and because I was consistent with my strategy, I always had a waitlist of people wanting to hire me, so I stayed booked out.

The saying is definitely true: less is more.

Focus on LESS so you can see MORE results.

Thank you so much for listening to today’s episode of the Let’s Talk Lady Biz podcast. If you loved this episode and got value out of it, I’d really appreciate if you’d go rate and review it in your podcast app!

Keep going after your dreams and know that I’m rooting for you.

xo Kayleigh

8 List Building Strategies

8 List Building StrategiesOne of the best ways to connect with your audience is through your email list. You don’t have to worry about algorithms or paying to get seen. How freaking awesome is that?!
Today we’re going to talk about 8 different list building strategies, and which one is right for you.

I’m going to break down this post into 2 categories: quarterly list building events and evergreen opt-ins.

The quarterly events take more time to prepare than the evergreen opt-ins since they’re typically longer in content. You would also do a promotional period for your quarterly strategies to build buzz before the live event and get people to sign up beforehand. These are meant to get a lot of people on your email list in a short amount of time.

The evergreen opt-ins are available year round so that you are constantly building your email list. These are quicker to create and and don’t have a launch period where you would have to get people to sign up before it’s available. I’ve created evergreen opt-ins and added them to my website in less than 30 minutes, so they’re really easy to get started!

Quarterly list building events

Host a challenge

Hosting a challenge is a great way to give your audience quick results by getting them to take action. Challenges typically last a couple days and you encourage your audience to take 1 small action each day during the challenge.
The key to getting people to actually take action during your challenge is to give people quick wins. A quick win is when they take a tiny action step and get results immediately. You aren’t trying to teach them everything in this challenge, you’re just showing them that you know your stuff and showing them you’re an expert.

Webinar/Training/Workshop

There are so many ways you can deliver a video training. You can host it on your own website, through Facebook Live, YouTube, a webinar host. It really matters what way is easiest for you and where you feel most comfortable teaching.
You can host a workshop that’s interactive where your audience will be following along with you and doing activities, exercises, or filling things out. Or you can just teach a specific topic where they can take notes as they follow along.

Video series

Have a topic you could break up into a couple videos? A video series is a great way to get people used to seeing your face and be seen as an expert. Your videos don’t have to be fancy. They can be a few minutes long, have powerpoints, or just be face to face with the camera.

Giveaway

Giveaways can help grow your email list quickly. You can give each person extra entries for sharing the giveaway with their friends or on social media. This was, the people who are entering the giveaway are basically doing your marketing for you!
The key with a giveaway is to make the things you’re giving away relevant to your products or services. You don’t want to give away an iPad and then get a bunch of people to sign up who aren’t interested in your services and are just interested in the prize. You could giveaway a spot in one of your programs, subscriptions to online tools and platforms, or items your ideal client would use on a regular basis.

Online summit

Let me start by saying, online summits are a lot of work. I helped a client prep and launch an online summit and it’s something that comes together over (at least) a couple months. I would try one of the other quarterly list building strategies first if you’ve never done one before.
Now that that’s out of the way 🙂 Online summits can grow your email list with tons of potential clients and customers. An online summit is when you invite a group of experts to teach on different topics related to your main summit topic. By getting a variety of people to speak at your online summit you’ll end up getting in front of all of their audiences at once. So instead of being interviewed on 15 podcasts to get your name out there, you can just host the summit and have each speaker send at least 1-2 emails promoting the summit to their own email list and on social media. My friend, Krista, has tons of great resources about hosting your first online summit, here.

Evergreen opt-ins

Quarterly list building events will help get a bunch of people on your email list at one time. But, you also want to use evergreen opt-ins that you can set up once and leave on your website for people to sign up for all year long. You can also repurpose any of the content from your quarterly list building strategies and make them evergreen after you host them. If you don’t have any list building strategies in place at the moment, you could start off with a quarterly event and then repurpose the content as an evergreen opt-in. Less stress and you don’t have to come up with two ideas!

PDF’s/Guides/Roadmaps

This is probably the quickest option to get your opt-in on your website and to start getting email subscribers. You can create these in Canva or Google docs within a few minutes! The goal of your download is to give your audience a quick win. They can learn something new really quickly or take action right after they finish reading/filling out your download.
Don’t overthink your opt-in idea, just think of ONE quick win you can give your audience that relates to your products or services.

Quizzes

I don’t know about you, but I love a good quiz! Quizzes aren’t only helpful to your audience, they’re helpful to you because you get so much insight into your ideal clients and customers. You can see what they’re answering and notice any trends. You’ll also have a better understanding of your audience and you can create new offers based on your audience’s needs.

Mini email course

With an email course, you can break down a topic into a few parts so that your email subscribers get a quick win each day. You’ll send an email to them every day and build the know, like, trust factor.
If you’ve ever done a content series, you can repurpose the content from that by packaging it all up in a mini email course.
Bonus: Your audience will get used to seeing your name in their inbox so they’ll be more likely to open future emails from you!

Remember this…

Don’t drive yourself crazy coming up with ideas for your list building strategy. When deciding which one to choose, ask yourself these questions:
1. What does my ideal client want to know?
2. What’s the very first step they need to take to figure it out? (hey don’t need to see the whole staircase right now, just one tiny step)
3. Which list building strategy would work best for this?

Join me in January

Want help creating and launching your evergreen opt-in AND prep for your quarterly list building event? I’m helping a small group of women in January create a marketing + visibility plan to help them sell their signature service by showing up confidently for their audience, growing their email list (with your list building strategies!), and attracting their ideal clients.

You can join me for this LIVE group program for just $333! Learn more details by clicking here. Enrollment is open until December 20th at 10pm EST.

Ep 04: 3 Ways to Become a Go-To Expert in Your Industry

3 Ways to Become a Go-To Expert in Your Industry

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Sometimes as an entrepreneur and online business owner, it can feel like no one is listening and it might be taking longer for you to grow your business than you thought.

So in today’s episode we’re going to talk about 3 ways to become the go-to expert in your industry.

Let’s jump right in.

1. You have to show up

The first way to become the go-to person in your industry is to SHOW UP. The only way for people to know you exist is to SHOW UP.

Think about it, your fav business owners you follow on social media or you’re signed up for their email list are communicating with you all the time. they’re doing IG stories, hopping on FB lives and talking to you, they’re sending you emails every week. – they are staying top of mind

With this fast paced online world, it’s crucial to stay relevant. You don’t want someone to sign up for your opt-in and never get a single email from you. If you aren’t connecting with your audience regularly, they’ll find someone else who makes them feel they are BFFs and they’re going to hire those people and buy their things, because they already feel a connection with them. 

You have to SHOW UP + connect with your audience + start building that relationship.

That doesn’t mean you have to spend 5 hours on social media every day to do that. It can be as simple as scheduling out your IG posts for the next 2 weeks so you know you’re posting consistently, or batching your emails for the next month or 2 so you’re staying on your subscribers minds.

You want to SHOW UP for your audience, show them that you are there for them, and get seen.

2. Consistency is key

The second way to become the go-to person in your industry is consistency. Consistency is key. You can’t be on top of your game sometimes

If you aren’t showing up consistently and telling people about your services and that you have spots available, they won’t know about it. Just because you have a website that tells ppl what you do, isn’t enough. We need to remind them, consistently.

Whether it’s a “p.s.” At the bottom of your email or mentioning it at least once or twice a week in your Instagram captions, let ppl know you have spots available and are taking discovery calls, your evergreen digital product is available. It sounds simple, but a LOT of people forget to remind their audience about their offers. It also helps remind your audience of what you do so when they need to hire a graphic designer or a copywriter, they immediately think of you, because you mention it on your Instagram stories every week.

3. Create content with a purpose

The next way to become the go-to person in your industry is to create content that relates to your services. You should not just be creating free content for the sake of consistency. Your content should start funneling ppl towards your services. You want to share what you know, share helpful tips, share what’s its like to work with you, or past client case studies.

Create content that your ideal client WANTS to read, or watch, or listen to.

Ask yourself what they’re googling or searching for on Pinterest. Because If they’re already getting ah-ha moments about how their website could be better optimized for conversions from your YouTube video, they’re already starting to see you as an expert in website strategy. So when they’re looking for a website designer, they’re gonna go to you because they know you’ll be able to help them design a website that gets results.

It’s all about creating content that provides value and builds your expert status. Because you want to build the know, like, trust factor with your audience and start building a relationship with them so they feel confident in you and your skills.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode!

Ep 03: Cut Your Work Load in Half

Cut your work load in half - Let's Talk Lady Biz Podcast

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today you’re going to learn how to cut your to-do list in half, by getting a birds eye view at where you’re spending time in your business and then finding your money making tasks.

Why you should track your time

When I was a Virtual Assistant, I was always tracking my time on projects for clients. I knew, down to the second, how much time I spent on each task.

This was incredibly helpful for myself and my clients to know how long each task was taking. I could plan out my week based on what tasks I had for each client, because I knew about how long each one would take me. And then each month I’d send that time report to my clients and they would be able to see:

1) what areas of their business I was spending the most time on

2) if it was WORTH it to pay someone to do that.

As business owners we need to look at the return on our investments – whether it be money investments, time, or energy, and make sure that we are getting a return from it and it’s worth it.

Audit your to-do list

When you look at your to-do list, a lot of those tasks are on there purely out of habit.You started doing something and you got in a routine and then you just kept doing it, but you haven’t assessed if it’s really helping you reach your goals. And maybe it was helping at one time, but that doesn’t mean it’s still helping you and still aligned with the goals you have now.

For example, I had a client who was spending hours and hours every month scheduling Twitter posts. When she hired me she handed that task off to me. Now, Twitter was really the hangout for online business owners for a period of time. But now most people have just moved over to Instagram and aren’t really using Twitter. Seriously, my last tweet was YEARS ago.

She was going through my time reports one month making sure that everything she was paying me to work on was aligned with her goals and where her business was headed. She was able to compare her conversions on Twitter to her conversions from Instagram and Instagram blew Twitter out of the water – but she wasn’t having me spend too much time on Instagram because she didn’t have that much time left in her month because I was spending so much time keeping up with her Twitter schedule. She re-evaluated her marketing strategy and was able to completely eliminate Twitter from her to-do list to go all in on Instagram since she knew that strategy was already working.

What do you spend time on?

When is the last time you re-evaluated what you’re spending time on in your business?

An easy way to do this is to track your time and projects for a week. You can use the free website Toggl and you just quickly type in the project you’re working on, hit the start button and it’ll time you in the background of your browser while you’re working and then once you’re doing with that project, you hit stop. Then, at the end of the week, download the weekly report and go through every single thing you spent time on.

Tracking your time is a great habit to get into on a regular basis anyway because it keeps you focused on the task you’re working on. You’re less likely to grab your phone and scroll through instagram when you know the timer is running.

Categorize each task

Once you have that report of where you’re spending your time and how much time you’re spending on each task, you can grab a pen and assign each task a category. It with either be Do, Delegate, or Eliminate.

If the task is not helping you reach your goals and make money, eliminate it. Cross it off your to-do list for good and stop spending time on it.

If it IS helping you reach your goals, then ask yourself if you should do it, or delegate it.

Let’s say your podcast is helping you book clients and you’re building your network with the people you’re interviewing. So that’s a definite yes to keep on the list. Now recording podcast episodes is something YOU specifically have to do. But, the editing, publishing and promoting of those podcast episodes don’t have to be done by you. So those are things you could pass off to a team member now or in the future.

Maybe you sitting there thinking “Kayleigh I’m not ready to outsource and grow my team just yet” and that is okay. But it’s good to know which tasks you’ll hand off when you are ready.

Go through each task and ask yourself “is this helping me reach my goals and make money?” if the answer is no, eliminate it. If the answer is yes, decide if it’s DO or Delegate.

You will be surprised how much you can eliminate from your to-do list.

Now, you can fill your time and pour your energy into things that are serving you and your audience and helping you reach your goals.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.

Ep 02: Become the Woman You Want to Be

Let's Talk Lady Biz podcast become the woman you want to be

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today were going to talk about how to change your thoughts so that you can become the woman you want to be, starting today.

As you listen to this episode, you can pause it, if you can, and really think about your answers to a couple questions I’m going to ask you. You can even grab your notebook or a Google doc and use these as some journal prompts for today.

As I ask you these questions, know that there is no right or wrong answer. Make sure you answer from the heart and don’t hold back.

So ask yourself these questions:

✨⁠ Who do I want to become?

✨⁠How does she FEEL?

Guess what? That woman is inside of you. You ARE that woman. You just need to allow yourself to let her shine through and fully step into your next level self.

Now ask yourself

✨⁠How can I start acting and feeling like your next level self today?

⁠When I picture my next-level self, the #1 thing I notice: she’s HAPPY. So freaking happy every day.

When I thought about it, I realized something: I can be happy in any moment if I CHOOSE to be happy.⁠

⁠So I’ve started to become more aware of my thoughts and consciously CHOOSING to feel happy and think more positively.

Instead of feeling frustrated when one of my kids wakes up wayyyy before I thought they would and I can’t get as much work done as I would have liked, I look at it as an OPPORTUNITY to get off my computer and do something fun with them. Whether its run around outside or get some cuddle time while we watch a movie.⁠

Previously, I would have been going through the motions thinking about how I wanted to get more work done and not fully enjoy the moment. Which wasn’t leaving me feeling very happy.

But now, I do my best to embrace the moment, see how I can put a positive spin on the situation and I’ve been feeling happy more consistently throughout the day.⁠ And it’s not that I was feeling sad all day or anything, but instead of just rolling with the punches, I was looking for opportunities to feel happy.

Think about your next-level self. Think about how she feels. As you go throughout your day, if you notice any point in time where you don’t feel like that, ask yourself “how can I feel ___ in this moment”.⁠

Small changes to your thoughts every day will make a big impact on your overall well-being and how you show up every day.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.

Ep 01: Your Version of Success

Let's Talk Lady Biz Podcast Ep 01: Your Version of Success

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Let’s jump right in to our first episode! Today we’re going to talk about what success means to you. The purpose of the podcast is to help you go after what you want, but you need to know what it is you actually want.

There’s a quote by Yogi Berra, “If you don’t know where you’re going, you’ll end up someplace else.”

And that was exactly what happened to me.

A few years ago I was working a miserable corporate job and everyday on my drive to work, after a frantic morning of waking up at 5am, rushing to get dressed, get my hair and makeup done, eat breakfast, make coffee and get out the door, I’d think about how much I hated going into that office.

I was constantly wishing for the week to hurry up and I was really only enjoying my life from Friday at 5 until Sunday night when the Sunday scaries set it.

I didn’t know what I wanted, but I knew that wasn’t it.

Eventually I discovered the world of online business and I thought “OMG this is perfect, but what would people even pay me for?”.

At the time, Virtual Assistants were becoming really popular and I had been an assistant for my parents company while I was in high school and college so that seemed like the obvious thing to do since I had a lot of experience in that area.

I didn’t have a big picture goal I didn’t really have the end game in mind, I just knew I wanted to book clients and work for myself.

I ended up quitting my full-time job to work a part-time retail job while I grew my business.

I learned that I was actually an awesome virtual assistant and I was booking the most amazing clients.

On the outside, it looked like everything was perfect, my services were fully booked out, I was working from home, I was able to stay home with my daughter, who was only 3 months old. But, it wasn’t until I was at a business retreat and I was writing down my ideal day and my ideal week that I realized everything I was writing down was the complete opposite of what I was currently living.

I wrote down in my notebook – I think I built the wrong business.

So I flew home that weekend, and in true Kayleigh fashion, I fired all my clients that Monday morning and started only focusing on things that supported the life I wanted to live.

And that’s why I wanted this to be the first episode of the podcast because you need to know where you’re going so that you can take the right steps needed to help you get there.

If you woke up, and it’s 5 years from now, what does your life look like?

How are you spending your days

How are you working with people?

How much are you working?

What’s exciting you and making you want to wake up in the morning?

You have to define success on your terms and not look to other people to help paint your picture of success.

This is your life and your business.

YOU have to wake up every day and live this life.

So decide what you want and focus only on the things that will help you get it.

Every time you sit down to work, ask yourself “is this helping me build the business and life I want?”.

Once you know where you’re going, you’ll be able to see more clearly the steps needed to get there, and you’ll get there a heck of a lot faster.

Know that I’m rooting for you, I’m in your corner, and you have the power to make your dreams come true.

If you loved today’s episode, I’d appreciate it if you’d rate and review in your iTunes app!

The #1 Mistake Virtual Assistants Make That Stops Them from Booking Clients

mistake stopping you from booking virtual assistant clients

You’re constantly posting content, writing blog posts, social media content, emailing your list. You’re doing everything you can think of to put yourself “out there”.

But no one’s booking discovery calls and your client list is practically non-existent.

Watch this video to see the #1 mistake Virtual Assistants make that is stopping you from booking clients.

 

You aren’t telling people what you do

You can’t assume everyone sees every one of your posts. Just because someone follows you on FB, doesn’t mean they’ve seen all of your FB lives. Even though you mentioned 2 weeks ago that you’re a Virtual Assistant, someone reading your Instagram post today or who found your blog post on Pinterest, doesn’t necessarily know you’re a VA.

Even though you may feel repetitive, you have to keep telling people what you do and how you can help them. Keep reminding them you’re a VA and they’ll immediately think of you when they want to hire a VA or if their biz bestie asks if they know any VA’s.

No Calls to Action

Before you create any piece of content, think about what action you want your audience to take after they read, watch or listen to your content. Do you want them to book a discovery call? Do you want them to head to your sales page? Or download your opt-in? Otherwise, people will consume your content and then keep on scrolling or listen to the next podcast episode in their queue.

Tell them you’re accepting new clients

Remind people you’re accepting new clients and to can book a call with you if they’re looking for a VA. A simple, “I’m accepting 2 new clients this month. Do you want to be one of them? Book a call to see if I’m the right team member for you”. A simple reminder and nudge that you can only take on so many clients and that you’re currently accepting new ones, will help potential clients take action and book a call.

These little tweaks to your content will help you start booking more discovery calls and help you become known as a go-to Virtual Assistant in your industry.

Book out your VA biz

5 Hidden Benefits of Evergreen Webinars

5 hidden benefits of evergreen webinars

Prefer to listen to the audio version? Click the play button below.

Using evergreen webinars as your opt-in is a great way to get people on your email list, but there’s so many more benefits than that! Today, I’m going to share 5 hidden benefits of using evergreen webinars for your online business.

1. It nurtures your new subscribers

A subscriber isn’t going to feel as much of a connection to you by downloading a PDF, as they would hanging out with you for 30 mins to an hour on a webinar. Even though evergreen webinars aren’t live, your new subscriber is getting to know YOU, aka the person behind the biz. They’re also getting value and learning from you, which is helping them trust you more.

2. Limited maintenance

This is one of my fave benefits, of course. Something you can truly set up once and then just check in once in a while to make sure it’s running smoothly? Yes, please! Evergreen webinars really don’t need much maintenance. You can check the stats and see if any comments have come in (if you even choose to enable comments), but other than that, set it and forget it!

3. You get to show your personality w/out the hassle of going LIVE

I love reading people’s emails or social media posts but I feel even more connected to them after I see them on video or hear them speak. It humanizes your brand and helps them get a feel for what your personality is like. After seeing you teach a webinar they’ve gotten a taste of what your teaching style is and if it resonates with them, which can help them make a decision of whether they want to work with you or buy your digital product.

4. You build your expert status

If you pack your webinar with value, people will be anxiously waiting for your offer. Seriously, I’ve sat in webinars just waiting to hear what the offer is because I had already learned so much from the webinar and wanted to learn more. Imagine if you help your ideal clients realize a mindset block that’s been getting in their way for months, in just 15 mins. They’ll be so freaking excited about what their life would be like after working with you for 6 weeks. Or if you show them how easy + stress-free it can be to write their About page copy, just from a few simple prompts, they’ll be banging down the door to get their hands on your kit to write their entire sales page copy.

5. Recurring revenue

Need I say more? An evergreen webinar works as a round-the-clock marketing machine.

Going on vacation? Your webinar is still selling for you
Is it the weekend? Don’t worry, your webinar is still selling for you.
Need to take a mental health day? Your webinar is still selling for you.

Even when you aren’t working, your evergreen webinar is.
THAT is my kinda marketing.

Ready to start creating your own evergreen webinar? Grab my FREE beginner’s guide to create + launch your evergreen webinar.


5 Quick + Simple Tips to Create Your First Evergreen Webinar

 

5 quick and simple tips to create your first evergreen webinarPrefer to listen to the audio version of this post? Click the play button below.

Chances are you’ve watched a webinar or have thought about creating one yourself. But hosting one live? Not worth the tech headaches or having to spend ALL that time creating a webinar, just to have it seen by your audience for a couple days. That’s where evergreen webinars come in. You don’t have to show up live, it’s constantly doing your marketing for you and people can watch it when it’s convenient for them. And I don’t know about you, but whenever I sign up for a live webinar, I typically forget about it if I can’t watch it right now.

Ready to get started creating your first evergreen webinar? Here’s 5 quick + simple tips to get you started:

1. Don’t overcomplicate it

I run a simple business. I don’t want to build my biz on complicated strategies – so I don’t. I’m assuming you don’t want to have a complicated biz either, right? When you think about it, all you need for your webinar is a sign up form, landing page, and an email sequence (because we want to convert those watchers to clients + customers!). Sounds pretty simple, right? Don’t let yourself get caught up in the tech stuff or the steps it’ll take to launch your evergreen webinar. There really aren’t that many steps and you probably know how to do most them already!

2. Host it on your own website

The first thing people do when they decide they want to create an evergreen webinar? Google “webinar platforms” and start seeing the crazy price tags. Then, they throw out the idea of creating their own webinar because it’s too expensive and the tools look complicated anyway.

But like I said, I like to keep things simple. I wanted to create a webinar and wasn’t about to drop a couple hundred bucks on a new tool, so I uploaded my video to YouTube and embedded it on a landing page on my website. Simple enough! Huge perk: the webinar landing page was branded to my business since it was on my own website and it took me about 3 steps to create the page.

3. Fancy video equipment not required

One of my fave tools for recording (my face or my screen) is Loom. It’s free and you can pause + resume recording at anytime, which really saves the day when the dogs barking or your baby wakes up from her nap 😉

I also like QuickTime, if you have a Mac, since you can highlight what part of the screen you want to share.

There’s plenty of free options for recording your webinar, so don’t start thinking you need to head to Amazon to get a fancy camera and light setup. Use what you have and get that webinar recorded, girl!

4. Follow this simple 3 step webinar format

When you’re creating your webinar, remember that people want VALUE. There’s nothing I hate more than watching a webinar where the host talks about themselves for 20 mins, teaches for about 10-15 mins and then tries to sell me for another 15-20 mins. Yes, you should sell to your audience at the end, but if there’s no real value in the beginning of the webinar they’re A) not going to stick around long enough to hear your pitch or B) just not hire you. Provide value, teach them something, and make it worth their time to be there.
I like to keep webinars to around 30 mins instead of an hour (if you can depending on what you’re teaching) because, let’s face it, everyone is in a hurry and wants to consume content as quickly as possible.

Here’s an easy format to follow:

First 5 mins: Intro + what they’ll learn
15-20 mins: Value/Education
Last 10 mins: Sell your service/product. If you can’t tell me what you’re selling + why I need it in less than 10 mins, you have to simplify your pitch + your offering.

5. Add urgency to your webinar

Just because your webinar is evergreen, doesn’t mean that people have unlimited amounts of time to watch it or get your offer.

Here’s 3 ways to add urgency to your evergreen webinar:
Close the cart to your offer
Special discount or bonuses expire in X days
Replay expires in X days

For the countdown timer and page redirect, I use the timer in the Elementor Pro plugin for WordPress ($49 / year). You can also use the free Evergreen Countdown Timer plugin for WordPress. These work just as well as the tools with an expensive monthly fee!

Do you feel empowered to create your own evergreen webinar? Remember, don’t overcomplicate it. You can make it as simple as you’d like. The most important thing is getting it up and running so you can share your value with your audience + start converting them into customers + clients!

Want to launch your evergreen webinar even faster? Grab my FREE Beginner’s Guide to Create + Launch Your First Evergreen Webinar.


14 Tools to Run Your Service-Based Business

tools to run your service based business

This post contains affiliate links which means I may receive a commission if you make a purchase using one of my links. I only share tools that I’ve tried and tested and that I think can help you run your business.

Running your service-based business can get overwhelming – fast, if you don’t have the right tools to make sure everything is running smoothly! I’ve tested out a LOT of tools, for my own business and dozens of client’s businesses, and have narrowed them down to the tools that help you get things done in the most affordable, time efficient way! Here’s my top 14 favorite tools for running a service-based business:

1. WordPress.org

I highly recommend using WordPress for your website platform. I’ve used quite a few platforms for clients (Squarespace, Kajabi, Wix) and will never leave WordPress. There are plugins (most are free!) for almost everything you’d ever want to add to your WordPress site. It also links easily with ConvertKit to start building your email list!

I wish I had known there were affordable pre-made templates that were really easy to customize before I invested in a custom design when I had started my business. Here are some WordPress theme shops I know and trust. They both have tutorials on exactly how to set up your WordPress theme so even if you aren’t techy, they’re super easy to set up!

Bluchic*

Coded Creative

2. ConvertKit*

This is the email service provider I’ve used to grow my email list. ConvertKit makes it incredibly easy to manage your email subscribers and send customized emails to specific people on your email list.

You can totally put your email marketing on auto-pilot with all their automations and sequence features so trust when I say this investment is definitely worth it.

3. Elementor

This is my favorite drag and drop page builder for WordPress. The free plugin should do just about everything you need to create your landing pages. Almost every page on my website has been built with Elementor besides my blog page!

4. Bluchic Landing Pages*

These Bluchic landing page templates are what I use with Elementor. Bluchic has created landing pages for pretty much everything you’d need a landing for: opt-in sign up, thank you pages, webinars, sales pages, tripwires. If you’re like me and aren’t the best designer, these templates will help make you look professional online. They’ve also saved me tons of money because I was able to buy the templates for a one-time low cost and get rid of my monthly subscription to LeadPages.

5. Canva

I used to only create graphics in Photoshop but I’ve saved so much time switching to Canva. I love having all my images in 1 place where I can just drag and drop into a template without having to search for it on my desktop. I can have all my social media templates in one file and create a cohesive look. It’s also made creating PDF’s way easier. I’m able to create a PDF quickly without having to figure out how to figure out how to merge all the pages at the end.

6. Later

I use the free version of Later to schedule my Instagram posts. It will also show you what your scheduled posts will look like in your IG feed once they’re published. This has helped me stay consistent with my Instagram strategy since I’m able to batch create a week’s or a month’s worth of posts in a day and I don’t have to worry about what I’m going to post each day.

If you sign up through this link, you’ll get an extra 10 posts per month on the free plan.

7. ECamm

If you do a lot of video content, ECamm is an awesome tool. You can record videos, including FB Lives, and have a lot of flexibility with the video. You’re able to add images, overlays, timers and switch between views, like screenshare and showing your face. You can also pre-record videos to play throughout your recording if you want to share a tutorial or have an intro/outro to your videos.

8. Trello

I use Trello to manage my business. I plan out launches, my content strategy and have my business resources in there. Trello makes it really easy for me to plan for my business and see everything that’s going on in my business.

I love the free version and haven’t had a need for the paid plan. It should have the features you need, especially if you’re just starting out.

9. Asana

When working with clients, I highly suggest using Asana over Trello. Asana is more task based and built with teams in mind. It’s much easier to assign subtasks of a project to different team members and everyone can get a birds-eye-view of every task they have coming up and the due dates. Asana has a lot of features and you can create multiple workspaces, which makes it super easy to keep track of multiple clients!

10. Slack

When running your service-based business it’s crucial to have 1 designated area of communication with your clients. Slack has worked the best for me for communication. I always tell clients before we start working together that we’ll communicate in Slack and NOT through email. With Slack, all your communication is in one place and easy to refer back and find past convos. With email, things can get messy and lost under a pile of emails.

11. Toggl

Toggl is an online timer that keeps track of how much time you spend on different tasks and projects. If you have to track your time spent on work for clients, this works perfectly and you can print detailed reports showing exactly what you worked on and for how long. Even if you don’t work on an hourly basis with clients, it’s great to know how much time you’re spending with each client, or even on your own tasks.

12. PayPal

PayPal is a free way to send invoices to clients. It’s easy to use and I’ve never had anyone complain about paying through PayPal! I also like that PayPal tracks everything and it’s easy to print monthly reports and keep track of your income.

13. Dubsado

If you’re going to be managing quite a few clients and have the budget for Dubsado, it’s a great tool. You can streamline and automate most of your client inquiries, onboarding and offboarding with their workflows tool. For example: you could set up a workflow so that whenever you tag someone as a retainer client, they’ll automatically be sent their contract and invoice. And then once they sign the contract and pay the invoice, they’ll automatically get their welcome packet with next steps. Definitely a time saver so you aren’t doing things manually!

14. Calendly

Calendly is an online scheduling software. I think the most annoying thing in the world is when someone emails you asking what times and days you’re free. It’s way easier + faster to get someone on a sales call if you can just send them your calendly link and let them choose a day and time that’s best for them. It will also send email reminders to them, which I found really helped with making sure people didn’t forget about the call so I wasn’t sitting there on a video chat wondering if they were going to show up!

There ya have it, my favorite tools to run your service-based business! Now that you know how to run your service-based business, let’s grow it and book you more clients!