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How to Create Your Launch Plan in Trello

Create your launch plan in Trello + video tutorialTwo crucial parts to having a successful launch are creating a step-by-step to get your new offer launched and staying organized throughout your launch process.

Today, I’m going to help you create your launch plan in Trello so that you know exactly what to do every day and have all of your launch pieces in one place.

Tutorial

I hosted a Facebook Live in my FB group showing how I have my launch mapped out in Trello. I show you what my Trello launch board looks like, the 4 different phases I have it broken down into, and how I’ve mapped out each task.

If you’d like to see the BTS of my own Trello board, watch it below.

High-Level Tasks

To get started, grab a piece of paper or open up a new Trello checklist and start listing out every high-level task you can think of to get your offer launched. High-level tasks are general tasks like “write 5 blog posts” instead of low-level tasks, like “choose blog topic, write outline, write post, format post”, etc. At this point, you aren’t getting into the nitty gritty of your workflows and all the steps necessary to complete your high-level tasks.

Once you have a good idea of what you’ll need to do over the next couple months, start moving those tasks over to Trello. I personally like to create individual cards for each high level task. Here’s a peek at what my Trello board looks like:

trello-launch-plan

Subtasks

As you can see from the picture, each card is a high-level task and they each have subtasks. Where it says “0/8” means there are 8 subtasks for me to do before the high-level task is complete. If you already have your workflows written out for some things, like blog posts or sending newsletters, you can copy + paste those here instead of starting from scratch.

The great thing is, once you launch once and figure out the steps you need to take, you can use the same system over and over. That’s why I love having a template in my project management system to copy for every launch.

Adding Timeframes

Now that you know all of the tasks you need to complete over the next couple months, it’s time to start figuring out how long each task will take you. When I started out my business a few years ago offering Virtual Assistant services, I had to track my time for all of my clients. I used Toggl (a virtual stopwatch) to track every little thing I did.

To be honest, it was totally annoying at first having to start and stop the timer for each task! BUT knowing how long it took me to get things done for my clients became really useful. Most of my clients would assign the same types of tasks every week or month so knowing how long each task would take helped me plan out my schedule.

I started timing myself when I’d work on my own business tasks and was able to plan out my schedule more effectively and create manageable daily to-do lists. This way I wasn’t scheduling 5 hours of work in a day when I only had 2.

If you’ve never tracked your time before, I highly recommend it. It will also help you get an idea of how long things will take for future launches. You can estimate how much time each task will take for now and just write out the time on the side of the subtask, like the below picture.

trello-launch-plan

Add due dates to tasks

Start going through and add due dates to your tasks. To point one a key difference in Trello and Asana (another PM system), Trello does not let you add due dates to subtasks. You need to add the due to the high-level task, so each card has ONE due date. In Asana, you can add due dates to each sub-task as well.

When managing your launch in Trello, you need to find the best way to do every subtask without leaving them until the last minute that the high-level task is due. Personally, I put all my high-level task cards in order and pick a due date for each one after I’ve added my timeframes and know how long they’ll take me.

I have limited time to work each day since I work at home with my 2 kids so I have to know exactly what I’m working on and when. I start going down my launch to-do list and know exactly what I have to do, in the order I have to do it. This really helps me stay on track and not get caught up in things that don’t really matter (like the branding of a product or spending hours creating launch graphics).

By adding the timeframes, I really only allow myself that amount of time per task. So if I set aside 30 minutes to create the launch graphics, that’s how much time I allow myself. Otherwise, I find that I can lose track of time and spend way too much time on small details when I could be knocking off other things from my to-do list.

launch-project-management-trello

Assign Tasks to Team Members

This part is only if you have team members who will be helping you out during your launch. Once you have everything mapped out with due dates, you can start assigning each task to specific team members.

If you don’t currently have any team members, definitely pay attention to what you’re working on throughout your launch and ask yourself if there’s anything specific you’d like to hand off in the future. This will help you choose the best team member when you are ready to grow your team.

Now you’re ready to plan out your launch in Trello!

8-week-launch-calendar

My 4 Step Content Blueprint to Launch Your Offer

content blueprint to launch your offerThe content you share leading up to your launch is almost more important than the content you share during your launch. In the weeks leading up to your launch, you want to educate your audience on your offer topic and make them want to learn more.

The most common struggle I hear from clients is that they don’t know what content to share on social media or their blog, podcast, or YouTube channel.

I totally understand because I used to be the exact same way. When I was trying to think of content topics for my audience, I would open up a blank Google doc or grab a fresh notebook from my latest Target run and try to come up with ideas.

The issue with that? I didn’t have a structured blueprint that helped me create content that was designed to get people to hire me or buy my new product.

Now, I use a 4 step blueprint to come up with at least 25 content ideas in 10 minutes or less. The best part? Once I start running low on content ideas I can just do the process again. It’s a repeatable system that you can use every time you need new content ideas. If you’re a visual learner, I did a Facebook Live in my Facebook group showing you how to create your launch content blueprint step-by-step. Watch it below!

 

Today, I’m going to show you my 4 Step Launch Content Blueprint so you can easily come up with content topics that are designed to sell out your new offer.

Here’s a breakdown of the 4 steps:

launch-content-strategy

Here’s what each step means:

Step 1: Offer Topic

This is the topic of your new offer. Let’s say you’re launching a new course about teaching people how to use Asana. You would start off with writing Asana.

Step 2: Content Pillars

These are your content categories that directly relate to your offer. Come up with 3-5 content pillars that relate to your offer. These are meant to be high-level topics. Back to the Asana example: you might write: Tech tutorials, team management, workflows

Step 3: Sub-category

Now it’s time to get more specific on what type of content you’re going to focus on during your launch. Your sub-categories are smaller, low-level content ideas that go under your big content pillar. Ex: Under the tech tutorials content pillar you might put, getting started with Asana, managing projects in Asana, and working with a team in Asana.

Step 4: Post Titles

This is when you brainstorm possible topics for you to share on your blog, podcast, YouTube, or social media accounts. You don’t have to use all of these, and you can come up with more SEO friendly titles later, but it’s a great start. Ex: Let’s take that “working with a team in Asana” sub-category and break it down into post ideas. You might come up with post titles like: Adding Team Members to Your Asana Account, Track Your Team’s Progress During a Launch, Assigning Tasks to Team Members.

Here’s a sample of what that would like look after you map out it:

launch-content-map

I always choose 5 content pillars and then try to come up with at least 5 topic ideas, which gives me 25 content topics to talk about during my launch. I go through my content topics and highlight which ones I think would be best as long form content (like blogs, or podcast episodes) and which one’s I’d prefer to talk about on social media.

Now you know exactly how to come up with content ideas for your launch!

8-week-launch-calendar

Simple 8 Week Launch Calendar

launch-calendarLaunching can be easy, and pretty stress-free if you have a plan for how you’re going to launch your new offer. The best part is, once you launch once, you know the steps needed to go from idea to fully launched offer.

I’ve created a simple 8 week launch timeline for you to follow that can be repeated over and over again for all of your launches. I break the week’s done into 4 sections so you can see the purpose of each week of your launch and make sure your audience is warmed up to your offer and ready to buy before you actually launch.

Weeks 1-5: Content Creation

Weeks 1-5 are really important to your launch because you’re getting your audience warmed up to needing your offer. You’ll be teaching them about the basics, busting any myths they may believe about that topic and giving them value so they start seeing you as an expert and want more information on how they can get even more help or information on the topic.

During these weeks you’re sharing 2 types of content:

Long form content: which is content you’ll share on a weekly basis like blog posts, podcast episodes, or YouTube videos.

Social media content: the content you’re sharing on your social media accounts like Facebook, Instagram, or Twitter.

You want to make sure that every piece of content you create has a purpose. For example, even the behind-the-scenes posts I share on my Instagram stories have a purpose. Whether it’s showing me playing with my kids during the middle of the day (purpose: to show that running a business doesn’t have to be hard and take up all of your time) or to show glimpses of what I’m working on (purpose: to build excitement for something that’s coming up).

8-week-launch-calendar

Week 6: Promote List Building Event

Your list building event can be a challenge, video series, or training. This event kicks off your launch by announcing your offer at the end of the event. For example, if you host a 4 day challenge, you’ll announce your offer on day 4 of the challenge.

You’ll spend the entire week 6 promoting this event and sending people to your landing page to sign up and get on your email list. I typically send at least 3 emails to my email list with a Call to Action for them to sign up for the event.

Week 7: Host Event + Early Bird Pricing

Week 7 is when things start to get really fun!.Everything you’ve worked so hard on comes together and starts happening! You host your List Building Event during this week and will announce your new offer at the end of the event.

To create urgency and encourage people to sign up quickly, rather than waiting until last minute, you can offer a fast action offer. This might be a special early bird discount or special bonuses for the first 2-4 days of your launch.

After announcing your offer to the people who signed up for your event, most business owners also announce that the offer is available on social media. Then, the next day you would announce it to your email list.

Week 8: Fast Action Offer ends + Cart Close

During week 8 is when you are in full blown launch mode. Everything you’re working on this week should be focused on your new offer.

Your fast action offer will expire at the start of the week and then you’ll continue to launch and share the urgency of doors closing or spots filling up throughout the week. You’ll continue sharing about your offer until the very last moment that doors close.

Then you get to celebrate because you’ve launched your new offer out into the world and hit your launch goals!

Launching can be FUN + EASY if you have a plan and give yourself enough time to execute it.

Make sure you grab your 8 week launch calendar to save and reference every time you launch a new offer!

8-week-launch-calendar

 

The Beginner’s Guide to Marketing Your Online Business

online-business-marketing-planMarketing your online business can be completely fun and feel easy when you have the right strategy. Today, we’re going to go over the basics of getting started with marketing so you can start marketing your business with confidence and start booking clients!

If you’ve been Googling and trying to learn from other successful entrepreneurs, then you know that everywhere you turn you’re see a new marketing strategy that skyrocketed someone’s success. It can be pretty overwhelming and you might have no idea where to get started and what to focus on. I’m going to break it down into a few really easy steps so you can find what platforms work for you and where you should get started marketing your business.

Marketing isn’t a one size fits all, so I’m not going to tell you that you need to do webinars or you’ll hit 6 figures in 6 months by posting on Instagram. I’m here to help you find what works for YOU and YOUR audience.

A common myth about marketing

Before we get started, I want to talk about the big myth that people believe about marketing. It’s that you have to be really outgoing or be an extrovert to be good at marketing. That couldn’t be farther from the truth!
I’m an introvert and I LOVE marketing and have a lot of fun with it. I’ve hosted live videos, hop on Instagram stories all the time and have booked countless numbers of clients and booked out my business. Was it scary at first? You bet! I was completely nervous to start marketing my business and do those things, but I did it anyway and started to feel more and more confident. I also have so many friends who are online business owner’s who are introverts and who have successful businesses.
Marketing is not just for extroverts. Even if you’re nervous at first, you WILL get more confident marketing your business and showing up for your audience. So if you’re an introvert, like me, you can absolutely be successful at marketing – and have fun doing it!

Define your audience

Before you get started marketing your online business, you have to decide who you’re marketing to. Your ideal client is going to determine where you market your business, what you say, and how you say it.
Write out who your ideal client is and write down everything you know about them. Think about what they’re struggling with, what they’re searching in Google or Pinterest, and how your offer is going to help them.
Defining your audience and knowing who you’re marketing to is going to create the foundation for a successful marketing plan.

Choose your platforms

Decide what platforms you want to focus on to market your business. There are so many ways to market your business online including: Facebook, Instagram, YouTube, Twitter, LinkedIn, a blog, podcast, and email marketing. Since you’ve done some research on your ideal clients by now, you likely know where they hang out and what type of content they like. If you aren’t totally sure, research other people in your industry and see where they’re seeing success connect with their audience.
The goal of choosing your marketing platforms is to find a platform that allows you to use your unique strengths and a platform where your audience is already on. If you’re obsessed with video and your audience is on Facebook, opening up a Facebook group where you can hop on FB Live and post videos every week might be the perfect strategy for you.

Decide on your unique marketing super power

Once you know what platforms you’re going to market on, it’s time to decide HOW you’re going to show up on each platform. There are so many different ways you can create content online, which may feel overwhelming. But, it’s also really exciting because you’re able to get creative and find something that fits your unique strengths.
For example, there are multiple ways to show up on Facebook. If you choose Facebook, you could create a Facebook group, a page, host live videos, post written content and pre-recorded videos. You can create a mix of different types of content and test out different content types to figure out what feels best for you and gets the best results with your audience.

Create a schedule

Once you know the platforms you’re going to market your business on, it’s time to create your marketing schedule! Open up your calendar and plan out what content you’ll share each day of the week and what time of day. This makes staying consistent with your marketing so much easier because you’ll know exactly what to focus on and you can stay on top of your marketing tasks.

When you have a schedule, you’re able to plan ahead and distribute your workload so you aren’t rushing to get things done at last minute. For example, since I know my podcast episodes go live on Tuesday, I plan out all my subtasks, like writing out the podcast outline, recording the episode, creating a promo graphic and uploading it to my podcast host and assign dates to each subtask. That’s a much better approach than forgetting and rushing to get it all done on Tuesday morning!

Take action

Now that you know who you’re marketing to and how you’re going to market you business, it’s time to take action! Stick with your schedule and start creating content that’s tailored to your ideal clients. Don’t give up if you don’t see results right away. The only way to see if your marketing strategy works is to be consistent and give it time. The right people will hear your message and see your content. You’ve got this and you are going to market your business like a pro!

Ep 06: How to Create Specific + Actionable Goals

create-actionable-goals

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

In today’s episode, we are going to talk about creating specific and actionable goals so that you know exactly what you’re working towards. You’ll create a clear focus and a clear plan of action to bring them your goals to life.

Make it Specific

First off, when you’re creating a goal, you want to make sure it is specific. You don’t want to be vague here and say something like “I want to be successful”. Clients come to me all the time and say “I want to be successful”, “I want to have a successful business”, “I want to make a full time income with my business”. But that is not specific enough because then you’re never going to know when you actually reach your goal.

Make it specific so that you know exactly what you’re working towards. Whether that’s, $50,000 a year, $100,000 a year, a million dollars a year. Have that specific number so you know exactly when you’ll hit it.

See yourself in the goal

You also want to see yourself in the goal, so when you close your eyes and visualize that goal, you want to be able to see yourself hitting that goal. Visualize what’s going on around you, what is happening around you, what do you hear, what do you see, what do you feel? You want to be able to see yourself in that picture so that you can really bring it to life and feel that goal and associate to it and know what it’s going to be like when you reach it.

Measurable

You also want to make sure that your goal is measurable. How are you going to know when you’ve reached your goal? Like I said, if it’s super specific and it’s a certain amount of money, you want to make a certain amount you want to make from a launch, you want to make sure it is measurable.

So if your goal is to have a $10,000 launch, then write down I just had a $10,000 launch. Make it measurable so that you know exactly when you hit it so that when you see that number pop up, you know you hit your goal.

Meaningful

And you want to make it really meaningful to you. So you know, you don’t want to just create a goal to create a goal. You want to feel excited about your goal. This way you’re excited to get to your desk, open up your laptop and do the work because that’s what’s going to make you feel really fulfilled in your business and your work. Then you can show up in an amazing way for your clients and your audience when you are working towards something that really means something to you.

Act as if you already have it

As you are writing down your goal, act as if you already have it. Instead of writing: “I am going to make $100,000 by December 31st” you would write, “it’s December 31st, 2020 and I just made $100,000”. Write this statement down every morning, every night so that you are drilling that goal into your mind.

You’ll find that you’re laser focused on what you are creating and what your goal is so that every time you open your laptop or sit down at your desk, you know exactly what you’re working towards.

That’s how you’re going to stay focused and see what’s really important to spend your time on. You’ll start to only focus on tasks that are going to help you reach this goal. When you are laser focused on that goal, you will start to realize that maybe spending 20 minutes tweaking my Pinterest posts isn’t really helping me reach this goal, but doing an Instagram story to share some information and share about my services is definitely going to help me reach the my goal.

Make it achievable

Let’s say you’ve made $0 from your business and you haven’t booked any clients yet. I’m going out on a limb here to say it’s probably not realistic for you to make $1 million by the end of this month.  Yes, you want to make goals that stretch you and help you grow as a business owner and a person, but you want to make sure that they’re realistic and that you really can achieve them. This way you don’t set yourself up for failure.

Stretch yourself and push yourself to reach your goals, but don’t set crazy goals that have you working 24/7 and you’re not able to spend time with your friends or your family and you’re constantly stressed out.

Make goals that feel really good to you when you achieve it and you don’t have to sacrifice your life and your sanity to make it happen.

Add a timeframe

Make sure there is a timeframe around your goal. So if you went into this saying I’m going to launch a new program in the spring and your goal is to make $10K when you launch it. You have to set a specific date because when you don’t have a specific date mapped out for your goal, you’ll push it back and push it back, and then launching in the spring becomes launching in the fall. You need the timeframe to keep yourself on track so that you know how to time everything out and plan for your launch.

Having that timeframe will push you and get you really focused so that you know what to focus on. You know when you’re doing everything, and that’s how you can create an effective project plan, because you’re not just going to wing this. You’re not just going to hope for the best. You are creating this goal so that you can create a plan to reach it.

That’s the only way you’re going to reach your goals is having a plan to reach it and creating that step by step plan. So choose the date that you’re going to reach it and then start to create your plan on how to reach it from there. This way you can see what you’re working on every month, every week, every day, and that you know that you’re on track to hit that goal.

You’ll be able to keep yourself on track to reach that goal and you can track your progress every month and every week.

Create a goal that moves toward what you want

Always make sure that when you’re creating your goal it’s focused toward what you want. You never want to write a goal that is bringing you away from something. For example, you wouldn’t want to write a goal that said, by April 1st I want to have paid off my $20,000 student loan debt. That’s not something we want to have a goal for because we don’t want to move away from something. We want the goal to be focused toward something. So how can we make that goal toward what you want? You can say by April 1st I’m going to have $20,000 in my bank account. Then you can focus on having that $20,000 to pay off your student loans. You never want to focus on the negative, you want to train your brain to focus on the positive.

Specific + actionable goals

There are your simple tips to create specific and actionable actionable goals so that you know exactly what you’re working towards! Don’t forget to write it down every morning and night as if it’s already happened and visualize yourself reaching that goal.

If you loved today’s podcast, I would really appreciate if you would go on into your podcast app and rate and review it!

Ep 05: The #1 Reason Your Marketing Strategy Isn’t Working

marketing-strategy

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today I’m going to talk about one of the most common struggles I see business owners facing with their marketing. I hear from people all the time that they’re spending so much time marketing their business and they’re implementing a bunch of marketing strategies but they’re still not getting clients.

And I totally hear you. That’s what I was doing when I first started my business. I wasn’t seeing really any return on my investment in time or investment on the tools I was purchasing. I was purchasing social media schedulers and courses and just all these things, to try to figure out what I needed to do to market my business effectively.

So the big question you have is: Kayleigh, why are these strategies working for other people and not me?

The problem

The #1 reason your marketing strategy isn’t working is that all of your marketing pieces aren’t working together.

You have all these different types of marketing strategies that you’re using in your business, and they’re each working really hard on their own, instead of working as a whole.

Let me give a little example here. say there is this 500 pound boulder that we have to get up a hill. It doesn’t make sense for me to try to push it by myself and you to try to push it yourself.

What we need to do is we would all get together and put all of our energy in getting the boulder up the hill.

Same exact thing for your marketing. If every piece is working super hard on its own, then all of your marketing is going to be kind of just keep chugging along. You might spend time an hour a day creating content for your Facebook page and then 1 hour a day connecting with people on Instagram and a couple hours a week creating content for your blog. But if you’re focused on too many things and all the pieces aren’t working together to get people to the next step of your marketing funnel, then you’re going to waste a whole lot of time.

That is why your marketing strategy isn’t booking you clients or helping you get people in your programs because maybe you’re spending time creating Facebook ads and you’re posting on Instagram all the time you’re recording IGTV videos and then trying to focus on Pinterest. If you’re focusing on all these different things, you’re spending your time marketing your business in so many different ways that you’re not able to give 100% to any one of those things, and that’s why you aren’t seeing results.

Choose ONE Platform

Decide on ONE platform you’re going to focus on to market your business. Then decide what the purpose of each piece of content you create for that platform is. And always make sure you add a Call to Action in your content. Tell your audience what to do next. After they watch your video or read your post, what should they do next?

After you listen to this episode, grab a pen and paper and write down everything you are doing to market your business right now. Then, I want you to cut that list down to 1-2 things. If you have a long list right now, you’re probably thinking I’m crazy and there’s no way you can cut down to 1-2 things.

But let me ask you this: Do you want to keep spending your time marketing your business in 5+ different ways that aren’t working OR would you prefer to go all in on 1-2 platforms and start making money?

Trust me, you can grow your business on just 1-2 platforms. When I realized I focused my time on way too many marketing strategies a few years ago, I just stopped posting and creating content everywhere except Instagram. I knew my ideal clients were on Instagram and that was the easiest way for me to connect with them.

All I did for a year was post on Instagram and do Instagram stories and I booked out my business within 3 months, and because I was consistent with my strategy, I always had a waitlist of people wanting to hire me, so I stayed booked out.

The saying is definitely true: less is more.

Focus on LESS so you can see MORE results.

Thank you so much for listening to today’s episode of the Let’s Talk Lady Biz podcast. If you loved this episode and got value out of it, I’d really appreciate if you’d go rate and review it in your podcast app!

Keep going after your dreams and know that I’m rooting for you.

xo Kayleigh

8 List Building Strategies

list-building-strategiesOne of the best ways to connect with your audience is through your email list. You don’t have to worry about algorithms or paying to get seen. How freaking awesome is that?!
Today we’re going to talk about 8 different list building strategies, and which one is right for you.

I’m going to break down this post into 2 categories: quarterly list building events and evergreen opt-ins.

The quarterly events take more time to prepare than the evergreen opt-ins since they’re typically longer in content. You would also do a promotional period for your quarterly strategies to build buzz before the live event and get people to sign up beforehand. These are meant to get a lot of people on your email list in a short amount of time.

The evergreen opt-ins are available year round so that you are constantly building your email list. These are quicker to create and and don’t have a launch period where you would have to get people to sign up before it’s available. I’ve created evergreen opt-ins and added them to my website in less than 30 minutes, so they’re really easy to get started!

Quarterly list building events

Host a challenge

Hosting a challenge is a great way to give your audience quick results by getting them to take action. Challenges typically last a couple days and you encourage your audience to take 1 small action each day during the challenge.
The key to getting people to actually take action during your challenge is to give people quick wins. A quick win is when they take a tiny action step and get results immediately. You aren’t trying to teach them everything in this challenge, you’re just showing them that you know your stuff and showing them you’re an expert.

Webinar/Training/Workshop

There are so many ways you can deliver a video training. You can host it on your own website, through Facebook Live, YouTube, a webinar host. It really matters what way is easiest for you and where you feel most comfortable teaching.
You can host a workshop that’s interactive where your audience will be following along with you and doing activities, exercises, or filling things out. Or you can just teach a specific topic where they can take notes as they follow along.

Video series

Have a topic you could break up into a couple videos? A video series is a great way to get people used to seeing your face and be seen as an expert. Your videos don’t have to be fancy. They can be a few minutes long, have powerpoints, or just be face to face with the camera.

Giveaway

Giveaways can help grow your email list quickly. You can give each person extra entries for sharing the giveaway with their friends or on social media. This was, the people who are entering the giveaway are basically doing your marketing for you!
The key with a giveaway is to make the things you’re giving away relevant to your products or services. You don’t want to give away an iPad and then get a bunch of people to sign up who aren’t interested in your services and are just interested in the prize. You could giveaway a spot in one of your programs, subscriptions to online tools and platforms, or items your ideal client would use on a regular basis.

Online summit

Let me start by saying, online summits are a lot of work. I helped a client prep and launch an online summit and it’s something that comes together over (at least) a couple months. I would try one of the other quarterly list building strategies first if you’ve never done one before.
Now that that’s out of the way 🙂 Online summits can grow your email list with tons of potential clients and customers. An online summit is when you invite a group of experts to teach on different topics related to your main summit topic. By getting a variety of people to speak at your online summit you’ll end up getting in front of all of their audiences at once. So instead of being interviewed on 15 podcasts to get your name out there, you can just host the summit and have each speaker send at least 1-2 emails promoting the summit to their own email list and on social media. My friend, Krista, has tons of great resources about hosting your first online summit, here.

Evergreen opt-ins

Quarterly list building events will help get a bunch of people on your email list at one time. But, you also want to use evergreen opt-ins that you can set up once and leave on your website for people to sign up for all year long. You can also repurpose any of the content from your quarterly list building strategies and make them evergreen after you host them. If you don’t have any list building strategies in place at the moment, you could start off with a quarterly event and then repurpose the content as an evergreen opt-in. Less stress and you don’t have to come up with two ideas!

PDF’s/Guides/Roadmaps

This is probably the quickest option to get your opt-in on your website and to start getting email subscribers. You can create these in Canva or Google docs within a few minutes! The goal of your download is to give your audience a quick win. They can learn something new really quickly or take action right after they finish reading/filling out your download.
Don’t overthink your opt-in idea, just think of ONE quick win you can give your audience that relates to your products or services.

Quizzes

I don’t know about you, but I love a good quiz! Quizzes aren’t only helpful to your audience, they’re helpful to you because you get so much insight into your ideal clients and customers. You can see what they’re answering and notice any trends. You’ll also have a better understanding of your audience and you can create new offers based on your audience’s needs.

Mini email course

With an email course, you can break down a topic into a few parts so that your email subscribers get a quick win each day. You’ll send an email to them every day and build the know, like, trust factor.
If you’ve ever done a content series, you can repurpose the content from that by packaging it all up in a mini email course.
Bonus: Your audience will get used to seeing your name in their inbox so they’ll be more likely to open future emails from you!

Remember this…

Don’t drive yourself crazy coming up with ideas for your list building strategy. When deciding which one to choose, ask yourself these questions:
1. What does my ideal client want to know?
2. What’s the very first step they need to take to figure it out? (hey don’t need to see the whole staircase right now, just one tiny step)
3. Which list building strategy would work best for this?

Join me in January

Want help creating and launching your evergreen opt-in AND prep for your quarterly list building event? I’m helping a small group of women in January create a marketing + visibility plan to help them sell their signature service by showing up confidently for their audience, growing their email list (with your list building strategies!), and attracting their ideal clients.

You can join me for this LIVE group program for just $333! Learn more details by clicking here. Enrollment is open until December 20th at 10pm EST.

Ep 04: 3 Ways to Become a Go-To Expert in Your Industry

expert-industry

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Sometimes as an entrepreneur and online business owner, it can feel like no one is listening and it might be taking longer for you to grow your business than you thought.

So in today’s episode we’re going to talk about 3 ways to become the go-to expert in your industry.

Let’s jump right in.

1. You have to show up

The first way to become the go-to person in your industry is to SHOW UP. The only way for people to know you exist is to SHOW UP.

Think about it, your fav business owners you follow on social media or you’re signed up for their email list are communicating with you all the time. they’re doing IG stories, hopping on FB lives and talking to you, they’re sending you emails every week. – they are staying top of mind

With this fast paced online world, it’s crucial to stay relevant. You don’t want someone to sign up for your opt-in and never get a single email from you. If you aren’t connecting with your audience regularly, they’ll find someone else who makes them feel they are BFFs and they’re going to hire those people and buy their things, because they already feel a connection with them. 

You have to SHOW UP + connect with your audience + start building that relationship.

That doesn’t mean you have to spend 5 hours on social media every day to do that. It can be as simple as scheduling out your IG posts for the next 2 weeks so you know you’re posting consistently, or batching your emails for the next month or 2 so you’re staying on your subscribers minds.

You want to SHOW UP for your audience, show them that you are there for them, and get seen.

2. Consistency is key

The second way to become the go-to person in your industry is consistency. Consistency is key. You can’t be on top of your game sometimes

If you aren’t showing up consistently and telling people about your services and that you have spots available, they won’t know about it. Just because you have a website that tells ppl what you do, isn’t enough. We need to remind them, consistently.

Whether it’s a “p.s.” At the bottom of your email or mentioning it at least once or twice a week in your Instagram captions, let ppl know you have spots available and are taking discovery calls, your evergreen digital product is available. It sounds simple, but a LOT of people forget to remind their audience about their offers. It also helps remind your audience of what you do so when they need to hire a graphic designer or a copywriter, they immediately think of you, because you mention it on your Instagram stories every week.

3. Create content with a purpose

The next way to become the go-to person in your industry is to create content that relates to your services. You should not just be creating free content for the sake of consistency. Your content should start funneling ppl towards your services. You want to share what you know, share helpful tips, share what’s its like to work with you, or past client case studies.

Create content that your ideal client WANTS to read, or watch, or listen to.

Ask yourself what they’re googling or searching for on Pinterest. Because If they’re already getting ah-ha moments about how their website could be better optimized for conversions from your YouTube video, they’re already starting to see you as an expert in website strategy. So when they’re looking for a website designer, they’re gonna go to you because they know you’ll be able to help them design a website that gets results.

It’s all about creating content that provides value and builds your expert status. Because you want to build the know, like, trust factor with your audience and start building a relationship with them so they feel confident in you and your skills.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode!

Ep 03: Cut Your Work Load in Half

cut-workload-half

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today you’re going to learn how to cut your to-do list in half, by getting a birds eye view at where you’re spending time in your business and then finding your money making tasks.

Why you should track your time

When I was a Virtual Assistant, I was always tracking my time on projects for clients. I knew, down to the second, how much time I spent on each task.

This was incredibly helpful for myself and my clients to know how long each task was taking. I could plan out my week based on what tasks I had for each client, because I knew about how long each one would take me. And then each month I’d send that time report to my clients and they would be able to see:

1) what areas of their business I was spending the most time on

2) if it was WORTH it to pay someone to do that.

As business owners we need to look at the return on our investments – whether it be money investments, time, or energy, and make sure that we are getting a return from it and it’s worth it.

Audit your to-do list

When you look at your to-do list, a lot of those tasks are on there purely out of habit.You started doing something and you got in a routine and then you just kept doing it, but you haven’t assessed if it’s really helping you reach your goals. And maybe it was helping at one time, but that doesn’t mean it’s still helping you and still aligned with the goals you have now.

For example, I had a client who was spending hours and hours every month scheduling Twitter posts. When she hired me she handed that task off to me. Now, Twitter was really the hangout for online business owners for a period of time. But now most people have just moved over to Instagram and aren’t really using Twitter. Seriously, my last tweet was YEARS ago.

She was going through my time reports one month making sure that everything she was paying me to work on was aligned with her goals and where her business was headed. She was able to compare her conversions on Twitter to her conversions from Instagram and Instagram blew Twitter out of the water – but she wasn’t having me spend too much time on Instagram because she didn’t have that much time left in her month because I was spending so much time keeping up with her Twitter schedule. She re-evaluated her marketing strategy and was able to completely eliminate Twitter from her to-do list to go all in on Instagram since she knew that strategy was already working.

What do you spend time on?

When is the last time you re-evaluated what you’re spending time on in your business?

An easy way to do this is to track your time and projects for a week. You can use the free website Toggl and you just quickly type in the project you’re working on, hit the start button and it’ll time you in the background of your browser while you’re working and then once you’re doing with that project, you hit stop. Then, at the end of the week, download the weekly report and go through every single thing you spent time on.

Tracking your time is a great habit to get into on a regular basis anyway because it keeps you focused on the task you’re working on. You’re less likely to grab your phone and scroll through instagram when you know the timer is running.

Categorize each task

Once you have that report of where you’re spending your time and how much time you’re spending on each task, you can grab a pen and assign each task a category. It with either be Do, Delegate, or Eliminate.

If the task is not helping you reach your goals and make money, eliminate it. Cross it off your to-do list for good and stop spending time on it.

If it IS helping you reach your goals, then ask yourself if you should do it, or delegate it.

Let’s say your podcast is helping you book clients and you’re building your network with the people you’re interviewing. So that’s a definite yes to keep on the list. Now recording podcast episodes is something YOU specifically have to do. But, the editing, publishing and promoting of those podcast episodes don’t have to be done by you. So those are things you could pass off to a team member now or in the future.

Maybe you sitting there thinking “Kayleigh I’m not ready to outsource and grow my team just yet” and that is okay. But it’s good to know which tasks you’ll hand off when you are ready.

Go through each task and ask yourself “is this helping me reach my goals and make money?” if the answer is no, eliminate it. If the answer is yes, decide if it’s DO or Delegate.

You will be surprised how much you can eliminate from your to-do list.

Now, you can fill your time and pour your energy into things that are serving you and your audience and helping you reach your goals.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.

Ep 02: Become the Woman You Want to Be

let's talk lady biz podcast

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today were going to talk about how to change your thoughts so that you can become the woman you want to be, starting today.

As you listen to this episode, you can pause it, if you can, and really think about your answers to a couple questions I’m going to ask you. You can even grab your notebook or a Google doc and use these as some journal prompts for today.

As I ask you these questions, know that there is no right or wrong answer. Make sure you answer from the heart and don’t hold back.

So ask yourself these questions:

✨⁠ Who do I want to become?

✨⁠How does she FEEL?

Guess what? That woman is inside of you. You ARE that woman. You just need to allow yourself to let her shine through and fully step into your next level self.

Now ask yourself

✨⁠How can I start acting and feeling like your next level self today?

⁠When I picture my next-level self, the #1 thing I notice: she’s HAPPY. So freaking happy every day.

When I thought about it, I realized something: I can be happy in any moment if I CHOOSE to be happy.⁠

⁠So I’ve started to become more aware of my thoughts and consciously CHOOSING to feel happy and think more positively.

Instead of feeling frustrated when one of my kids wakes up wayyyy before I thought they would and I can’t get as much work done as I would have liked, I look at it as an OPPORTUNITY to get off my computer and do something fun with them. Whether its run around outside or get some cuddle time while we watch a movie.⁠

Previously, I would have been going through the motions thinking about how I wanted to get more work done and not fully enjoy the moment. Which wasn’t leaving me feeling very happy.

But now, I do my best to embrace the moment, see how I can put a positive spin on the situation and I’ve been feeling happy more consistently throughout the day.⁠ And it’s not that I was feeling sad all day or anything, but instead of just rolling with the punches, I was looking for opportunities to feel happy.

Think about your next-level self. Think about how she feels. As you go throughout your day, if you notice any point in time where you don’t feel like that, ask yourself “how can I feel ___ in this moment”.⁠

Small changes to your thoughts every day will make a big impact on your overall well-being and how you show up every day.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.