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7 Ways to Attract a New Client Today

7 ways to attract a new client today

Struggling to find any new client leads?⁠ The issue isn’t your packages or prices, it’s that you aren’t putting your services in front of enough people (or anyone).

Here are 7 easy things you can do today to attract a new client:

⚡Follow up with someone you had a discovery call with⁠

⚡Share about it in your IG stories⁠

⚡Send an email to your email list letting them know you have spots open⁠

⚡Host a FB Live and let them know how you can help them⁠

⚡Write an IG post tell them to head to your sales page⁠

⚡Send an email to past clients asking for referrals⁠

⚡Tell people to DM you to hop on a discovery call this week⁠

Pick one (or do them all!) and put yourself out there!⁠

You have an amazing offer and it’s time your ideal clients see it.⁠instagram story sales script

4 Steps to Attract Your Ideal Clients

4 steps to attract your ideal client

TBH I totally struggled at first and getting clients wasn’t as easy as I’d hoped. But once I cracked the code to running an online business, clients started flocking to me and I became one of the most sought after Virtual Assistants + Social Media Managers.

Instead of trying (aka flailing around aimlessly) to book your first client, I’ll give you the shortcut and share the 3 things that helped me attract my first (+ next) paying clients.

1. Decide who your ideal client is

I hate to break it to you, but ‘online business owner’ is not an ideal client. Narrow down your ideal client by thinking about what type of client you would LOVE to work with.

What type of work do they do? Do they sell physical products, services, courses? What do they struggle with?

Once you have a clear idea of WHO you want to help, you’ll be able to talk directly to them in your social media posts, emails and services page.

2. Have a clear + simple offer

Just because you *can* do a lot of things, doesn’t mean you should. Or that you should write it all on your services page.

When I was struggling to book clients, I had a huge list of every task I could do. Inbox management? Check. Build a funnel? Sure. Write blog posts? You’ve got it!

But the issue was, even though I was actually really good at all of those things, my ideal client got lost on my page. They were so overwhelmed thinking about all the things they could hand off, that they would leave.

I decided to revamp my services page and started doing some research on the MOST time consuming tasks business owners wanted to hand off, and I narrowed it down to 3 specific tasks that I loved doing (and would give them the most ROI).

I started getting dream clients in my inbox within days of that little change.

Narrow down your offer + figure out what your ideal client NEEDS.

3. Price your packages accordingly

If you price your services super low, you’re going to attract people who are looking for a bargain, instead of clients that treat this as an investment in their business.

When you’re a VA or SMM it’s super easy to be booked out consistently  if you book the right clients who are looking for a team member and not just a quick fix.

If you want to attract clients who value your time and skills (+ are looking for a long-term team member), charge enough to represent that value.

4. Constantly tell your audience who your ideal client is!⁠

⁠🔑 This is key that most people skip. Make it very known who your ideal client is. Talk about them in your IG stories, in your emails, on your services page.⁠

Ready to start pitching your services?

Get my free IG Story Sales Script here: https://letstalkladybiz.com/script/

How to Start Engaging With Potential Clients Without Cold Pitching

how to engage with potential clients

By far the most common question I get asked is “how do I reach out to potential clients without sounding salesy”

Have you ever gotten a DM before where someone starts messaging you asking if you want to hire them – and you have NO clue who they are and you’ve never spoken to them before? My guess is you have!

Those types of messages ARE salesy and will probably turn that person off from ever hiring you.

So how can you reach out and start engaging with potential clients, without cold pitching and sounding salesy? Here are 2 ways to build connections with your ideal clients:

#1 Engage With New Followers

If someone follows you and looks like they could be you’re ideal client, go through their last few feed posts and like them. If they made a great point, said something funny or something they said resonated with you, tell them in a comment! Don’t just leave an emoji or one word comment. You want to start a conversation so leave a thoughtful comment to get the conversation started.

#2 Actively Engage With Your Audience

Engaging is a two way street. Don’t just expect people to suddenly start watching your IG stories and DMing you every day. To build a relationship with someone you want to follow them and engage with THEIR content as well. Watch their stories, answer their polls, DM them if you have something to say about their latest post.

These conversations don’t have to be strictly about business. Maybe their dog was in the background and you thought they were cute, or you found out they’re just as obsessed with the Bachelorette as you are. Think of what you’d say to a friend if they posted that, don’t just look at it as a sales opportunity.

#3 Trust That the Right Clients Will Hire You

Not everyone is going to hire you and that’s okay! But having connections in this online business world is going to help you get results faster than doing it alone.

how to engage with potential clients

9 Types of Opt-Ins to Grow Your Email List

opt-ins to grow your email listThe easiest and best way to grow your email list is with an opt-in. An opt-in is a free piece of content you give your audience in exchange for their email address. The purpose of your opt-in is to get people on your email list who are interested in your paid product. You want to grow an email list of engaged subscribers who truly want to be there, read your emails, and buy your products.

The key to an opt-in that attracts people who are actually interested in your paid products is to create an opt-in that directly relates to your products. As long as your opt-in directly relates to your paid product, it will be a seamless transition to take your audience from free content consumers to paying customers.

Not sure what type of opt-in to create?

Here are 9 opt-in ideas to help you decide what opt-in to create for your audience.

1. Checklist

A checklist is a short and sweet opt-in that you can create really quickly. You can use this to create a list of tasks your subscriber needs to complete to reach a desired result or a checklist of tools they need. For example, if your audience is interested in starting a podcast you could create a checklist of all the things they need to do in order to launch a podcast.
The key here is to make sure your checklist is short and actionable. You want to give your audience a quick win. You’re not trying to teach them every single step (that’s what your paid products are for!), you just have to teach them the very first step to help them get a result.

2. Workbook

Create a workbook that gives your audience one specific result. You could help them map out their content strategy for Instagram or help them work through a problem by breaking it down into sections.

3. Swipe File

Swipe files are great because they save your audience time, which everyone wants! It also helps give your audience a starting point in case they have no idea where to get started. For example, you could create social media swipe files of past posts you’ve shared that performed really well to give your audience an idea of what type of content to share.

4. Template

A template is similar to a swipe file except it’s a done-for-you version that you just need to fill in the blanks or tweak a little. You can create an email template, graphic template, landing page template, etc that relates to your paid offer. This creates an easy transition from your free product to your paid product.

5. Teaser

A teaser is a great way to give people a taste of your paid product. You can share a small piece of your paid offer so they can see if it’s for them. You can share the first video from your course or one of your templates from a bundle.

6. Mini Course

Create a mini version of your paid offer or a course that walks them through the step they need to take before they get your paid product. For example, if you sell Canva templates, you could create a mini course teaching people how to use Canva for their business.

7. E-book

Create an e-book using Canva to go more in-depth on a topic than you would in a blog post. You could teach one small piece of your paid offer or repurpose a blog post series and put it all together.

8. Roadmap

Create a roadmap with the steps they need to take to reach their desired result. Make this quick and easy and break it down to the very basics of your process so your audience can get a quick win.

9. Calendar

Create a sample calendar for your audience to reference to make their process quicker. You could create a 30 day social media calendar or a sample newsletter calendar. A calendar can help give your audience a guide of what to create, do, or share and it’s something they’ll want to print out and save for future reference.

EP 10: 4 Urgency Factors to Boost Sales During Your Launch


4 Urgency Factors to Boost Sales During Your LaunchIn today’s episode we’re going to talk about 3 urgency factors to boost sales during your launch. Having urgency factors encourages people to take action. Which is why I encourage you to include some or all of these urgency factors in your launch to increase conversions and turn more people into buyers.

Urgency factors also help you make sales all throughout your launch, versus people just waiting until the last minute to buy or saying “I’ll check that out later” and potentially forgetting about it.

Let’s jump right into the first urgency factor which is doors closing.

1. Doors Close

Now, you might be sitting there saying “but Kayleigh I want an evergreen product so I can make passive income”. The first time you launch your digital product, you want to close the doors and then start setting up your evergreen funnels right after your launch. But for your launch, I really want you to close the doors because this is going to make the difference between people saying “omg yes I need this” and saying “oh that’s cool, I’ll check it out later”.

People need that sense of urgency and they’re more likely to buy and buy quicker, if they know the offer is going to go away.

Pick a launch period for your product and choose a date of when it’s going to close to the public. After that, only people who go through your evergreen funnel that you’ll set up afterwards will be able to purchase it. I suggest your launch period being between 7-10 days to give your audience enough time to take action and they’ll be able to hear about your product multiple times and the more they see it and hear about it, the more likely they are to buy.

2. Fast Action Bonuses

The second urgency factor to include in your launch is offering fast action bonuses for the first 24-48 hours after you launch. A fast action bonus could include anything from a private 1:1 call, to an additional training or templates. You can also do a bundle of fast action bonuses. For example, everyone who joins within the first 48 hours will get to join me for a live group Q+A session.

You want this to be juicy enough where they want to take action and join right now so that they don’t miss out on that special bonus.

3. Early Bird Pricing

The next urgency factor is early bird pricing. Early bird pricing is when people who sign up within a specific time frame after you launch will get a special discounted offer. Maybe you sell a $197 product, you could offer it for $147. Or maybe you’re launching individual templates and you want to offer people a special bundle that’s only available for a certain amount of time after you launch and the bundle is a little cheaper than them having to buy each product individually.

4. Extra Bonus Added

The 4th way to add urgency to your launch is to offer an extra bonus. To add an extra incentive during the middle of your launch so you don’t see a mid-launch drop where people missed the early bird pricing but the doors closing are still a few days away, you can announce a special bonus for all buyers. This gives potential buyers a little extra incentive to join now and help those people who were on the fence make the decision to buy.  Sometimes it’s just that one little extra thing that pushes people to go from a “maybe” to a “yes”.

An extra bonus could be a masterclass that compliments your product, a special group Q+A call, a Facebook group, a set of templates that will help them get results better or quicker.

Get creative here and brainstorm how you can include urgency factors into your launch to boost sales. I have a sample 8 week launch calendar to give you an idea of how to plan out your urgency factors. 

EP 09: 4 Types of Events to Kick off Your Launch


4 Types of Events to Kick off Your LaunchIn today’s episode we’re going to talk about 4 list building events you can host to kick off your launch. Now, you’re only going to host one of these events per launch, not all 4.

A list building event is going to help you grow your audience and get people excited about your offer when you launch. At the end of the event or on the last day of the event, you’ll announce your new offer. This is the event that officially kicks off your launch.

You provide value during this event and get your audience excited to learn more on the topic and position yourself as an expert on the topic.

Let’s jump in to the 4 types of events you can use to kick off your launch

1. Host a challenge

The first event is a challenge. Hosting a challenge is a great way to give your audience quick results by getting them to take action. The purpose of a challenge is to show your audience that you can get them results on a very small scale, just from a few, quick days. This makes them super eager to jump at the chance to buy your digital product because you’ve already gotten them results from your free challenge that they can only imagine the types of results they’ll get from your paid product.

Challenges typically last 3-5 days and you encourage your audience to take 1 small action each day during the challenge. You can deliver your challenge content in a variety of ways, including pre-recorded videos, live videos, Facebook Lives, worksheets, email. Whatever way you think is the best way for your audience to receive the information is how you should give it to them.

The key to getting people to actually take action during your challenge is to give people quick wins. A quick win is when they take a tiny action step and get results immediately. You aren’t trying to teach them everything in this challenge, you’re just showing them that you know your stuff, you can help them get results, and you’re establishing your expert authority.

2. Webinar/Training

The second type of event is a training. This can be referred to as a training, webinar, or masterclass. It’s a pre-recorded or live video where you teach for at least 30-60 minutes and then announce your digital product at the end.

There are so many ways you can deliver a video training. You can host it on your own website, through Facebook Live, Zoom, YouTube, or a webinar host. It really matters what way is easiest for you and where you feel most comfortable teaching.

You also want to make sure that whatever platform you choose allows you to deliver the content the way you’d like. If you want to share your screen, or be able to see questions that come in during the live premiere of the training, you need to make sure that you can do that where you’re hosting your training.

3. Workshop

A workshop is similar to a training, except your audience will be taking action and actually working during the workshop. They should end up completing something by the end of the workshop. For example, maybe your digital product is a 90 day marketing plan course where they map out their content strategy for all of their content platforms including social media, email, their blog or podcast. Your workshop could walk them through creating a 30 day Instagram strategy where they create their Instagram strategy while watching the workshop.

Since a workshop is interactive, you might have a workbook that they fill out as they watch, activities to complete, or exercises.

4. Video series

The next event you can host is a video series. This is when you’ll create 3 or 4 videos to deliver over 3 or 4 days to your audience. 

A video series is a great way to get people used to seeing your face and be seen as an expert. People love video content and really start to feel like they know you when they see you on video.

The key to a video series is to teach them just one tiny thing a day. You aren’t delivering 4 videos that should be online course lessons. You want them to be quick + actionable enough where people can listen and learn something amazing or take a quick action that helps make their life or business better or easier.

You don’t need to give them the whole pie here, you just need to give them a taste to get them to want more.

Your videos don’t have to be fancy. There’s no need to order a new webcam and ring light for your launch. Use what you have and improve as you and your business grows. Your videos can be a few minutes long, have powerpoints, just be face to face with the camera, you can host them through Facebook Live, or Zoom, or self-host them on your website. Whatever way is easiest for you, do that.

EP 08: How to Pre-Sell Your Offer (+Why You Should)


how to pre-sell your productI’m really excited for today’s episode because we’re going to talk about how to pre-sell your offer and why you should. The cool thing about a pre-sale is that you basically get paid to create your product. Which is amazing, right?! And when you pre-sell something, you get to verify that there is a need and people are willing to pay for your product before you spend all that time creating it.

What does pre-selling mean?

Let’s back up to what pre-selling means. Pre-selling is when you would launch, but you wouldn’t have actually created the product yet. You might have created the first week or two of content for a course, but you wouldn’t create the entire thing.

How you sell this during your launch is you just tell people when they’ll get access. So maybe you’re launching a course, you can tell them that the course will start on a specific date and they’ll get access to one module every week for 6 weeks.

Or if you’re launching a workshop, you can have people buy it and tell them that they’ll get access to the workshop on a specific date.

Why should I pre-sell?

The purpose of this is that you can ask people if they’ll pay for something and they might say yes, but when it comes time to take out their wallet and actually buy it, that’s a different story. You want to validate your idea and create something your audience really wants. You want to make sure people are willing to pay for this and you don’t waste time creating something that your audience isn’t interested in.

You will create your free opt-in which you’ll promote during your pre-launch, so you’ll have a list of warm leads, but a pre-sale helps you move them from free content consumer to paying customer. Getting someone to sign up for a freebie is much easier than getting them to buy your product. By offering the pre-sale you’re saving yourself a ton of content creation time and you’re getting paid to create the product because once people start buying, you know the demand is there.

How to pre-sell

Now let’s talk about how you can get your product ready for pre-selling. You want to make sure that you have everything that your product will consist of mapped out. Figure out what it is you’re going to create, topics you’ll cover, templates you’ll create, how you’ll deliver the content, will you create video trainings or workbooks, or will you deliver the trainings live each week, etc. You want to know exactly what you plan on giving your buyers so that you can tell them what they get on your sales page. You don’t want people to question what they’re going to get and not have an answer for them when they ask how it will be delivered.

You also want to make sure you give yourself plenty of time to create and deliver the content after the pre-sale. That’s why I recommend having 1 or 2 weeks of a course created before you launch so you aren’t cramming to create a module a week and you have a little bit more time. Figure out what steps you’ll have to take to create your product and then map it out in your project management system. Start assigning due dates to yourself of when you’ll be able to work on each step so you can see how long it’s actually going to take to create it. Then, you can share that date with your audience and put it on your sales page to let people know that’s when they’ll get access.

Pre-sell urgency factor

Since you’ll be pre-selling your product and it’s not created yet, you can offer this is a discount price and actually tell people that it’s a pre-sale. You can use that as an urgency factor and let your audience know that once the product is created and you re-launch it, it’s going to be more expensive. Then, you can gather testimonials from the people who bought during your pre-launch to use on your sales page once the product is created.

If you take away one thing from this episode, let it be this: don’t waste weeks or months creating something before you know people are willing to pay for it. Use that time to pre-launch and pre-sell your product and then once you have customers, create it and deliver it.

EP 07: 5 Ways to Grow Your Audience Before You Launch


5 ways to grow your audience before you launchIn today’s episode, I’m going to talk about 5 ways to grow your audience before you launch so that you have people to launch your digital product to.

Guest speaker

One big way to grow your email list and social followings is to get in front of other people’s audiences. Think of a few topics you’d love to talk about and research some business owners in similar industries as yours. Start connecting with them on social media, share their content, send them an email and ask them to go for a virtual coffee date with you on Zoom. Just start making connections!

Some ideas to help you get started are asking to be a guest on a podcast, doing an Instagram story takeover for a day, doing a Facebook Live in a Facebook group, or hosting a training in someone’s membership.

Find out people’s offerings and what content platforms they’re showing up on and then decide the best way to go about pitching them.

Another great way to get in front of new audiences is to be a speaker for online summits. These are really popular and it’s a way to get in front of multiple people’s audiences, with just one presentation. 

Joint ventures

Another way to grow your audience is to do joint ventures with people who have a similar audience. You could do a joint venture training or webinar where the two of you put together a presentation and promote it to both of your audiences. You could even use this to announce the launch of your product and do a collaboration with special bonuses from your partner.

Host a giveaway

A giveaway is a great way to grow your audience because people love free stuff. The key to a successful giveaway is to choose something to give away that your ideal client really wants and that relates to your product so that you’re filling your email list with warm leads. You don’t want to offer an iPad and then you’re getting a bunch of random people who just want an iPad and don’t care about what you offer.

When choosing what to give away, ask yourself what types of things compliment your product. For example, if you’re launching a course teaching people how to use podcasts for their business, you could offer a free spot in your course along with a Blue Yeti microphone. You don’t have to include physical products, but coming up with fun things that compliment your product and excite your audience will get people eager to sign up. 

Host a list building event

The next way to grow your audience is to host a list building event where you’ll announce your new product at the end of the event. This could be a challenge, video series, webinar, or workshop. You promote this event heavily for at least 1-2 weeks during your pre-launch and it gets people excited and ready for your launch. I go into more detail on list building events and which one is right for you in episode 9.

Affiliate program

A bonus way to grow your audience before you launch your product is to create an affiliate program. An affiliate program is where you’d ask people with a similar audience to share your product with their audience and then you’d give them a commission for the people they refer to you who make a purchase. You can set this up pretty easily on WordPress with the AffiliateWP plugin or most course websites have some type of affiliate program you can use.

Your affiliates would promote your launch to their audiences which will get more eyes on your product and grow your audience. Make your affiliate program as easy as possible by creating email swipe files and promotional graphics for your affiliates. The easier you make it for your affiliates, the more they’ll share.

There are 5 easy ways you can grow your audience before your launch! Start planning now what strategies you’ll use to grow your audience so that you have warm leads on your email list ready to buy your new product.

EP 06: 4 Step Content Blueprint to Launch Your Digital Product


4 step content blueprint

In today’s episode, I’m going to share my 4 step content blueprint to launch your offer so you can easily come up with content topics that are designed to sell out your new offer.

The content you share leading up to your launch is just as important as the content you share during your launch. In the weeks leading up to your launch, you want to educate your audience on your offer topic and make them eager to learn more.

The most common struggle I hear from clients is that they don’t know what content to share on social media or their blog, podcast, or YouTube channel, etc.

I totally understand because I used to be the exact same way. When I was trying to think of content topics for my audience, I would open up a blank Google doc or grab a fresh notebook from my latest Target run and try to come up with ideas.

The issue with that was I didn’t have a structured blueprint that helped me create content that was designed to get people to buy my new product.

Now, I use a 4 step content blueprint to come up with at least 25 content ideas in 30 minutes or less. The best part? Once I start running low on content ideas I can just do the process again. It’s a repeatable system that you can use every time you need new content ideas.  

Step 1: Offer Topic

Your first step of your content blueprint is your offer topic. This is the topic of your new product. Let’s say you’re launching a new course about teaching people how to use Asana. You would start off with writing Asana as your step one.

Step 2: Content Pillars

Step 2 is coming up with your main content pillars. These are your content categories that directly relate to your offer. Come up with 3-5 content pillars that relate to your product and write those down. These are meant to be high-level topics. Back to the Asana example: you might write: Tech tutorials, team management, workflows, pretty high-level topics. We’re going to break them down further in a second.

Step 3: Sub-category

Step 3 is creating sub-categories that stem from your main content pillars. It’s time to get more specific on what type of content you’re going to focus on during your launch. You’re going to create 3-5 sub-categories for each content pillar. Your sub-categories are smaller, low-level content ideas that go under your big content pillar. Ex: Under the tech tutorials content pillar you might put, getting started with Asana, managing projects in Asana, and working with a team in Asana.

Step 4: Post Topics

Then you’re going to move to step 4, which is where you’ll create your post topics. This is when you brainstorm possible topics for you to share on your blog, podcast, YouTube, or social media accounts. You don’t have to use all of these, and you can come up with more SEO friendly titles later, but this is where you’re going to get started.

Example: Let’s take that “working with a team in Asana” sub-category and break it down into post ideas. You might come up with post titles like: Adding Team Members to Your Asana Account, Track Your Team’s Progress During a Launch, Assigning Tasks to Team Members. You can see how these are really specific topics and directly relate to the main offer topic.

Here’s a sample of what that would like look after you map out it:

launch-content-map

I always choose 5 content pillars and then try to come up with at least 5 topic ideas, which gives me 25 content topics to talk about during my launch.

I also go through my content topics and highlight which ones I think would be best as long form content (like blogs, or podcast episodes) and which one’s I’d prefer to talk about on social media or emails.

Once you’re done with that, you’ll have all of your content topics ready to schedule in your launch calendar. If you haven’t already, download your free 8 week launch calendar now so you can schedule your content topics.

EP 05: 4 Steps to Create Your Launch Content Plan


4 steps to create your launch content plan

In today’s episode we’re going to talk about the 4 steps to creating your launch content plan. You want to be super strategic with every piece of content you’re creating during your pre-launch and launch. You want to create a content plan so that each piece of content has a purpose, and you aren’t stuck trying to figure out what to publish on your blog the day before you’re supposed to hit publish.

By creating a plan, you can create a content journey for your audience and guide them through what pieces of content they need to learn in a specific order before you announce your product.

1. Choose your platforms

Your first step in creating your launch content plan is to choose which platforms you’ll be posting content on.

I’m going to share what my content strategy is in a second but I want to say this first: if you’re just getting started marketing your business, choose one content platform and one social media platform. You don’t want to overwhelm yourself and try to be everywhere right out of the gate.

A content platform would be something like a blog, podcast, or YouTube channel. Your social media platform would be Instagram, a Facebook page, a Facebook group, Twitter, etc. If you’ve been marketing your business for a while and you have a content marketing system that works for you, stick to those platforms.

Take a peek at my strategy:

I create podcast episodes and I release them Netflix style with an entire season at a time. I then promote one episode a week to my email list, which I send out on Tuesdays. I also take my podcast scripts and upload them as blog posts to my website. Then, I break down each episode into at least 2-4 social media posts for me to share on Instagram and in my Facebook group. I might share them in my Instagram feed or Instagram stories and I might publish a written post in my Facebook group or go live to elaborate more on a specific topic. Whichever way feels right to share on social media is what I go with.

Even though I’m using a few different platforms to share content, I’m only creating one big piece of content. I’m just taking that one piece of content and repurposing it to turn it into 7-9 pieces of content.

The key with your content strategy isn’t to reinvent the wheel and create new content every single day. The key is to create one epic piece of content each week that you can share on your main content platform and then repurpose it and use it on multiple different platforms to grow your reach and get maximum exposure.

2. Choose your content topics

Next, is my favorite part about your content plan, choosing your topics! When thinking about the content you want to share leading up to your launch, ask yourself what content your dream customer needs to hear or see before purchasing your product.

I go more in depth into coming up with your content topics and in episode 6 so be sure to listen to that next to figure out exactly what content topics you’ll share.

3. Create your content schedule

Now it’s time to open up your Project Management System, like Asana or Trello, or grab your calendar so you can plan out your content and launch dates. I like to work backwards by choosing the launch date for when I’ll announce my new product and then add in all my content dates. Give yourself about 4-6 weeks to share content that relates to your offer leading up to your launch.

Creating your content schedule is super easy and will save you a lot of time and sanity throughout the month when you know exactly what to post each day. Start by picking one day a week to share a super valuable, longer piece of content each week. This might be a podcast episode, blog post, or video. Then pick what days you’ll post on social media and send emails each week.

Take a peek at my strategy:

I typically post Instagram stories every day
Monday: IG feed
Tuesday: Podcast episode goes live, gets published on blog, promote podcast ep via email, IG stories, IG feed + FB group.
Wednesday: IG feed + FB Live
Thursday: Promo podcast ep on IG stories
Friday: IG feed
I also typically post Instagram stories every day

4. Scheduling your content topics

Your next step is to write down which topic you’ll talk about each week. Grab your list of topics you came up with and start putting them in the order they should be shared. Think about the content journey you want your ideal customers to go through over the next 4-6 weeks leading up to your launch.

Once you know what order they’ll go in, add them to your PM system and assign them to yourself or your team so you can stay on track and know exactly what you’re working on, without getting distracted.

Once you know what topic you’ll be focused on each week, start filling out the rest of your calendar with when and where you’ll promote your longer piece of content and share any other content your audience needs. I like to share behind-the-scenes content on Instagram and do mini trainings in my Facebook group on topics I think are important.

My best tip for a successful and stress free launch

I’ve worked behind the scenes of dozens of businesses and, of course, run my own, so there’s one thing that I’ve seen that can keep any launch on schedule and stress free: keeping everything in a project management system!

The launches I’ve been a part of that were not mapped out in a PM system typically led to things getting missed and forgotten or everything was worked on last minute and the launch felt stressful and rushed. That is not the kind of launch you want!

I know you are a go-getter and have an amazing product to share with your audience, so take the time to add all of your content topics to your PM system along with any tasks that must be completed to get your content created, scheduled and promoted. Go through each task and add due dates and make sure it’s realistic for you to finish the tasks you say you’re going to each day.