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Using evergreen webinars as your opt-in is a great way to get people on your email list, but there’s so many more benefits than that! Today, I’m going to share 5 hidden benefits of using evergreen webinars for your online business.
1. It nurtures your new subscribers
A subscriber isn’t going to feel as much of a connection to you by downloading a PDF, as they would hanging out with you for 30 mins to an hour on a webinar. Even though evergreen webinars aren’t live, your new subscriber is getting to know YOU, aka the person behind the biz. They’re also getting value and learning from you, which is helping them trust you more.
2. Limited maintenance
This is one of my fave benefits, of course. Something you can truly set up once and then just check in once in a while to make sure it’s running smoothly? Yes, please! Evergreen webinars really don’t need much maintenance. You can check the stats and see if any comments have come in (if you even choose to enable comments), but other than that, set it and forget it!
3. You get to show your personality w/out the hassle of going LIVE
I love reading people’s emails or social media posts but I feel even more connected to them after I see them on video or hear them speak. It humanizes your brand and helps them get a feel for what your personality is like. After seeing you teach a webinar they’ve gotten a taste of what your teaching style is and if it resonates with them, which can help them make a decision of whether they want to work with you or buy your digital product.
4. You build your expert status
If you pack your webinar with value, people will be anxiously waiting for your offer. Seriously, I’ve sat in webinars just waiting to hear what the offer is because I had already learned so much from the webinar and wanted to learn more. Imagine if you help your ideal clients realize a mindset block that’s been getting in their way for months, in just 15 mins. They’ll be so freaking excited about what their life would be like after working with you for 6 weeks. Or if you show them how easy + stress-free it can be to write their About page copy, just from a few simple prompts, they’ll be banging down the door to get their hands on your kit to write their entire sales page copy.
5. Recurring revenue
Need I say more? An evergreen webinar works as a round-the-clock marketing machine.
Going on vacation? Your webinar is still selling for you
Is it the weekend? Don’t worry, your webinar is still selling for you.
Need to take a mental health day? Your webinar is still selling for you.
Even when you aren’t working, your evergreen webinar is.
THAT is my kinda marketing.