Podcast

Ep 05: The #1 Reason Your Marketing Strategy Isn’t Working

#1 reason your current marketing strategy isn't working

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today I’m going to talk about one of the most common struggles I see business owners facing with their marketing. I hear from people all the time that they’re spending so much time marketing their business and they’re implementing a bunch of marketing strategies but they’re still not getting clients.

And I totally hear you. That’s what I was doing when I first started my business. I wasn’t seeing really any return on my investment in time or investment on the tools I was purchasing. I was purchasing social media schedulers and courses and just all these things, to try to figure out what I needed to do to market my business effectively.

So the big question you have is: Kayleigh, why are these strategies working for other people and not me?

The problem

The #1 reason your marketing strategy isn’t working is that all of your marketing pieces aren’t working together.

You have all these different types of marketing strategies that you’re using in your business, and they’re each working really hard on their own, instead of working as a whole.

Let me give a little example here. say there is this 500 pound boulder that we have to get up a hill. It doesn’t make sense for me to try to push it by myself and you to try to push it yourself.

What we need to do is we would all get together and put all of our energy in getting the boulder up the hill.

Same exact thing for your marketing. If every piece is working super hard on its own, then all of your marketing is going to be kind of just keep chugging along. You might spend time an hour a day creating content for your Facebook page and then 1 hour a day connecting with people on Instagram and a couple hours a week creating content for your blog. But if you’re focused on too many things and all the pieces aren’t working together to get people to the next step of your marketing funnel, then you’re going to waste a whole lot of time.

That is why your marketing strategy isn’t booking you clients or helping you get people in your programs because maybe you’re spending time creating Facebook ads and you’re posting on Instagram all the time you’re recording IGTV videos and then trying to focus on Pinterest. If you’re focusing on all these different things, you’re spending your time marketing your business in so many different ways that you’re not able to give 100% to any one of those things, and that’s why you aren’t seeing results.

Choose ONE Platform

Decide on ONE platform you’re going to focus on to market your business. Then decide what the purpose of each piece of content you create for that platform is. And always make sure you add a Call to Action in your content. Tell your audience what to do next. After they watch your video or read your post, what should they do next?

After you listen to this episode, grab a pen and paper and write down everything you are doing to market your business right now. Then, I want you to cut that list down to 1-2 things. If you have a long list right now, you’re probably thinking I’m crazy and there’s no way you can cut down to 1-2 things.

But let me ask you this: Do you want to keep spending your time marketing your business in 5+ different ways that aren’t working OR would you prefer to go all in on 1-2 platforms and start making money?

Trust me, you can grow your business on just 1-2 platforms. When I realized I focused my time on way too many marketing strategies a few years ago, I just stopped posting and creating content everywhere except Instagram. I knew my ideal clients were on Instagram and that was the easiest way for me to connect with them.

All I did for a year was post on Instagram and do Instagram stories and I booked out my business within 3 months, and because I was consistent with my strategy, I always had a waitlist of people wanting to hire me, so I stayed booked out.

The saying is definitely true: less is more.

Focus on LESS so you can see MORE results.

Thank you so much for listening to today’s episode of the Let’s Talk Lady Biz podcast. If you loved this episode and got value out of it, I’d really appreciate if you’d go rate and review it in your podcast app!

Keep going after your dreams and know that I’m rooting for you.

xo Kayleigh

Ep 04: 3 Ways to Become a Go-To Expert in Your Industry

3 Ways to Become a Go-To Expert in Your Industry

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Sometimes as an entrepreneur and online business owner, it can feel like no one is listening and it might be taking longer for you to grow your business than you thought.

So in today’s episode we’re going to talk about 3 ways to become the go-to expert in your industry.

Let’s jump right in.

1. You have to show up

The first way to become the go-to person in your industry is to SHOW UP. The only way for people to know you exist is to SHOW UP.

Think about it, your fav business owners you follow on social media or you’re signed up for their email list are communicating with you all the time. they’re doing IG stories, hopping on FB lives and talking to you, they’re sending you emails every week. – they are staying top of mind

With this fast paced online world, it’s crucial to stay relevant. You don’t want someone to sign up for your opt-in and never get a single email from you. If you aren’t connecting with your audience regularly, they’ll find someone else who makes them feel they are BFFs and they’re going to hire those people and buy their things, because they already feel a connection with them. 

You have to SHOW UP + connect with your audience + start building that relationship.

That doesn’t mean you have to spend 5 hours on social media every day to do that. It can be as simple as scheduling out your IG posts for the next 2 weeks so you know you’re posting consistently, or batching your emails for the next month or 2 so you’re staying on your subscribers minds.

You want to SHOW UP for your audience, show them that you are there for them, and get seen.

2. Consistency is key

The second way to become the go-to person in your industry is consistency. Consistency is key. You can’t be on top of your game sometimes

If you aren’t showing up consistently and telling people about your services and that you have spots available, they won’t know about it. Just because you have a website that tells ppl what you do, isn’t enough. We need to remind them, consistently.

Whether it’s a “p.s.” At the bottom of your email or mentioning it at least once or twice a week in your Instagram captions, let ppl know you have spots available and are taking discovery calls, your evergreen digital product is available. It sounds simple, but a LOT of people forget to remind their audience about their offers. It also helps remind your audience of what you do so when they need to hire a graphic designer or a copywriter, they immediately think of you, because you mention it on your Instagram stories every week.

3. Create content with a purpose

The next way to become the go-to person in your industry is to create content that relates to your services. You should not just be creating free content for the sake of consistency. Your content should start funneling ppl towards your services. You want to share what you know, share helpful tips, share what’s its like to work with you, or past client case studies.

Create content that your ideal client WANTS to read, or watch, or listen to.

Ask yourself what they’re googling or searching for on Pinterest. Because If they’re already getting ah-ha moments about how their website could be better optimized for conversions from your YouTube video, they’re already starting to see you as an expert in website strategy. So when they’re looking for a website designer, they’re gonna go to you because they know you’ll be able to help them design a website that gets results.

It’s all about creating content that provides value and builds your expert status. Because you want to build the know, like, trust factor with your audience and start building a relationship with them so they feel confident in you and your skills.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode!

Ep 03: Cut Your Work Load in Half

Cut your work load in half - Let's Talk Lady Biz Podcast

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today you’re going to learn how to cut your to-do list in half, by getting a birds eye view at where you’re spending time in your business and then finding your money making tasks.

Why you should track your time

When I was a Virtual Assistant, I was always tracking my time on projects for clients. I knew, down to the second, how much time I spent on each task.

This was incredibly helpful for myself and my clients to know how long each task was taking. I could plan out my week based on what tasks I had for each client, because I knew about how long each one would take me. And then each month I’d send that time report to my clients and they would be able to see:

1) what areas of their business I was spending the most time on

2) if it was WORTH it to pay someone to do that.

As business owners we need to look at the return on our investments – whether it be money investments, time, or energy, and make sure that we are getting a return from it and it’s worth it.

Audit your to-do list

When you look at your to-do list, a lot of those tasks are on there purely out of habit.You started doing something and you got in a routine and then you just kept doing it, but you haven’t assessed if it’s really helping you reach your goals. And maybe it was helping at one time, but that doesn’t mean it’s still helping you and still aligned with the goals you have now.

For example, I had a client who was spending hours and hours every month scheduling Twitter posts. When she hired me she handed that task off to me. Now, Twitter was really the hangout for online business owners for a period of time. But now most people have just moved over to Instagram and aren’t really using Twitter. Seriously, my last tweet was YEARS ago.

She was going through my time reports one month making sure that everything she was paying me to work on was aligned with her goals and where her business was headed. She was able to compare her conversions on Twitter to her conversions from Instagram and Instagram blew Twitter out of the water – but she wasn’t having me spend too much time on Instagram because she didn’t have that much time left in her month because I was spending so much time keeping up with her Twitter schedule. She re-evaluated her marketing strategy and was able to completely eliminate Twitter from her to-do list to go all in on Instagram since she knew that strategy was already working.

What do you spend time on?

When is the last time you re-evaluated what you’re spending time on in your business?

An easy way to do this is to track your time and projects for a week. You can use the free website Toggl and you just quickly type in the project you’re working on, hit the start button and it’ll time you in the background of your browser while you’re working and then once you’re doing with that project, you hit stop. Then, at the end of the week, download the weekly report and go through every single thing you spent time on.

Tracking your time is a great habit to get into on a regular basis anyway because it keeps you focused on the task you’re working on. You’re less likely to grab your phone and scroll through instagram when you know the timer is running.

Categorize each task

Once you have that report of where you’re spending your time and how much time you’re spending on each task, you can grab a pen and assign each task a category. It with either be Do, Delegate, or Eliminate.

If the task is not helping you reach your goals and make money, eliminate it. Cross it off your to-do list for good and stop spending time on it.

If it IS helping you reach your goals, then ask yourself if you should do it, or delegate it.

Let’s say your podcast is helping you book clients and you’re building your network with the people you’re interviewing. So that’s a definite yes to keep on the list. Now recording podcast episodes is something YOU specifically have to do. But, the editing, publishing and promoting of those podcast episodes don’t have to be done by you. So those are things you could pass off to a team member now or in the future.

Maybe you sitting there thinking “Kayleigh I’m not ready to outsource and grow my team just yet” and that is okay. But it’s good to know which tasks you’ll hand off when you are ready.

Go through each task and ask yourself “is this helping me reach my goals and make money?” if the answer is no, eliminate it. If the answer is yes, decide if it’s DO or Delegate.

You will be surprised how much you can eliminate from your to-do list.

Now, you can fill your time and pour your energy into things that are serving you and your audience and helping you reach your goals.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.

Ep 02: Become the Woman You Want to Be

Let's Talk Lady Biz podcast become the woman you want to be

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Today were going to talk about how to change your thoughts so that you can become the woman you want to be, starting today.

As you listen to this episode, you can pause it, if you can, and really think about your answers to a couple questions I’m going to ask you. You can even grab your notebook or a Google doc and use these as some journal prompts for today.

As I ask you these questions, know that there is no right or wrong answer. Make sure you answer from the heart and don’t hold back.

So ask yourself these questions:

✨⁠ Who do I want to become?

✨⁠How does she FEEL?

Guess what? That woman is inside of you. You ARE that woman. You just need to allow yourself to let her shine through and fully step into your next level self.

Now ask yourself

✨⁠How can I start acting and feeling like your next level self today?

⁠When I picture my next-level self, the #1 thing I notice: she’s HAPPY. So freaking happy every day.

When I thought about it, I realized something: I can be happy in any moment if I CHOOSE to be happy.⁠

⁠So I’ve started to become more aware of my thoughts and consciously CHOOSING to feel happy and think more positively.

Instead of feeling frustrated when one of my kids wakes up wayyyy before I thought they would and I can’t get as much work done as I would have liked, I look at it as an OPPORTUNITY to get off my computer and do something fun with them. Whether its run around outside or get some cuddle time while we watch a movie.⁠

Previously, I would have been going through the motions thinking about how I wanted to get more work done and not fully enjoy the moment. Which wasn’t leaving me feeling very happy.

But now, I do my best to embrace the moment, see how I can put a positive spin on the situation and I’ve been feeling happy more consistently throughout the day.⁠ And it’s not that I was feeling sad all day or anything, but instead of just rolling with the punches, I was looking for opportunities to feel happy.

Think about your next-level self. Think about how she feels. As you go throughout your day, if you notice any point in time where you don’t feel like that, ask yourself “how can I feel ___ in this moment”.⁠

Small changes to your thoughts every day will make a big impact on your overall well-being and how you show up every day.

If you had any ah-ha moments or takeaways from this episode, I’d love for you to rate and review the podcast in your iTunes app. I’ll talk to you soon in the next episode.

Ep 01: Your Version of Success

Let's Talk Lady Biz Podcast Ep 01: Your Version of Success

Are you tired of feeling overwhelmed, burned out, and not knowing what to focus on in your business? Are you missing out on moments with your family and friends because of a never ending to do list?

Join me each week on the brand new Let’s Talk Lady Biz podcast where I’ll be sharing actionable tips and strategies to help you build a business that feels fun and uses your unique strengths while making the money you desire.

You can listen to this episode on all podcast platforms, or click the play button above this post. Prefer to read it? I’ve gotchu girl. The episode is written out below.

Let’s jump right in to our first episode! Today we’re going to talk about what success means to you. The purpose of the podcast is to help you go after what you want, but you need to know what it is you actually want.

There’s a quote by Yogi Berra, “If you don’t know where you’re going, you’ll end up someplace else.”

And that was exactly what happened to me.

A few years ago I was working a miserable corporate job and everyday on my drive to work, after a frantic morning of waking up at 5am, rushing to get dressed, get my hair and makeup done, eat breakfast, make coffee and get out the door, I’d think about how much I hated going into that office.

I was constantly wishing for the week to hurry up and I was really only enjoying my life from Friday at 5 until Sunday night when the Sunday scaries set it.

I didn’t know what I wanted, but I knew that wasn’t it.

Eventually I discovered the world of online business and I thought “OMG this is perfect, but what would people even pay me for?”.

At the time, Virtual Assistants were becoming really popular and I had been an assistant for my parents company while I was in high school and college so that seemed like the obvious thing to do since I had a lot of experience in that area.

I didn’t have a big picture goal I didn’t really have the end game in mind, I just knew I wanted to book clients and work for myself.

I ended up quitting my full-time job to work a part-time retail job while I grew my business.

I learned that I was actually an awesome virtual assistant and I was booking the most amazing clients.

On the outside, it looked like everything was perfect, my services were fully booked out, I was working from home, I was able to stay home with my daughter, who was only 3 months old. But, it wasn’t until I was at a business retreat and I was writing down my ideal day and my ideal week that I realized everything I was writing down was the complete opposite of what I was currently living.

I wrote down in my notebook – I think I built the wrong business.

So I flew home that weekend, and in true Kayleigh fashion, I fired all my clients that Monday morning and started only focusing on things that supported the life I wanted to live.

And that’s why I wanted this to be the first episode of the podcast because you need to know where you’re going so that you can take the right steps needed to help you get there.

If you woke up, and it’s 5 years from now, what does your life look like?

How are you spending your days

How are you working with people?

How much are you working?

What’s exciting you and making you want to wake up in the morning?

You have to define success on your terms and not look to other people to help paint your picture of success.

This is your life and your business.

YOU have to wake up every day and live this life.

So decide what you want and focus only on the things that will help you get it.

Every time you sit down to work, ask yourself “is this helping me build the business and life I want?”.

Once you know where you’re going, you’ll be able to see more clearly the steps needed to get there, and you’ll get there a heck of a lot faster.

Know that I’m rooting for you, I’m in your corner, and you have the power to make your dreams come true.

If you loved today’s episode, I’d appreciate it if you’d rate and review in your iTunes app!